SEO Case Study
Fraser Valley Pediatric Dentistry
Abbotsford families searching for a kids’ dentist, an emergency, or tongue and lip tie care now land on page one, all 14 tracked keywords, organic sessions up 51% year over year.
The numbers
Results for Fraser Valley Pediatric Dentistry
Named results from Aug 5-Sep 3, 2026 versus the same window a year earlier: organic sessions, page-one keywords, and Search Console.
Proof screenshots
Rankings, traffic, and appointment actions
Keyword tracker and GA4 captures from the campaign, not placeholders.
Keyword rankings
All listed priority terms on page one at #4, including pediatric dentist Abbotsford. Dentist near me for kids up 21 positions.
Page traffic
Organic growth beyond the homepage, About Us +74%, Contact +67%, Services +83%, tongue and lip ties +400%.
Organic sessions
160 organic search sessions in the reporting window, up 51% year over year. Direct sessions 59, up 18%.
Appointment clicks
Organic visitors generated 10 tracked website actions, including phone, email, and appointment button clicks.
Business Challenge
Parents were searching. The clinic needed to show up for the visit they actually needed.
Fraser Valley Pediatric Dentistry needed stronger visibility among families looking for specialized dental care in Abbotsford and the Fraser Valley.
The work was not a single vanity term. Parents search “pediatric dentist,” then they search first dental visits, emergency care, sedation, and tongue and lip tie treatment. Those pages had to rank too.
The website
Screenshots of the live site
Screen 1
Homepage
The live Abbotsford kids’ dentist homepage, written for parents booking a first visit, not a generic dental brochure.
- Desktop
- Tablet
- Mobile
Screen 2
Our services
The services hub behind first visits, prevention, restoration, sedation, and emergencies.
- Desktop
- Tablet
- Mobile
Screen 3
Tongue and lip ties
The service page behind a 400% increase in organic sessions.
- Desktop
- Tablet
- Mobile
Solutions We Delivered
What IIAS delivered
Ongoing SEO aimed at the searches parents type, the service pages Google needs, and local authority in Abbotsford.
High-intent local and service searches
Optimization for general, local, and service queries, pediatric dentist Abbotsford, dentist for kids, emergency pediatric dentist, not one generic kids-dentist page hoping Google would guess the rest.
Stronger service pages
First dental visits, preventive care, emergency dental trauma, tongue and lip ties, behaviour guidance, and sedation, so Google could match the clinic to a broader range of pediatric needs.
Local authority in Abbotsford
Local optimization, content, technical work, and link building to strengthen relevance in the Abbotsford market.
Key Outcomes
What changed for Fraser Valley Pediatric Dentistry
- All 14 tracked priority keywords on page one, ranking between positions 4 and 6
- #4 for pediatric dentist, kids dentist, pediatric dentist Abbotsford, dentist near me for kids, and kids emergency dentist
- “Dentist near me for kids” moved up 21 positions to #4
- Organic search sessions +51% year over year to 160 (Aug 5-Sep 3, 2026); organic users +41%; total website users +29%
- Service-page organic growth: About Us +74%, Contact +67%, Services +83%, Behaviour Guidance and Sedation +75%, Tongue and Lip Ties +400%, Emergency Dental Trauma +500%
- Google Search Console: 9,649 impressions and 70 clicks in the reporting window; impressions +62% for pediatric dentist Abbotsford, +44% kids dentist Abbotsford, +41% pediatric dental emergency
- 10 tracked website actions from organic visitors, including phone, email, and appointment button clicks
Conclusion
What changed for Fraser Valley Pediatric Dentistry
Fraser Valley Pediatric Dentistry did not need more brochure copy. They needed page-one visibility for the searches parents actually type, and service pages that could take the appointment.
The Next Step
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