SEO Case Study
Anser Power Systems
Page-one generator and electrician searches in Abbotsford, then more enquiries from the people who found them. 19 tracked keywords in the top 10, about 600 monthly organic visits, form submissions up 57%.
The numbers
Results for Anser Power Systems
Named rankings, estimated organic traffic, and organic contact events from Anser’s campaign reports.
Proof screenshots
Rankings, traffic, and enquiries
The ranking table, traffic chart, and GA4 contact events from the campaign report.
Keyword rankings
19 tracked keywords in Google’s top 10, including #1 for generator services and generator maintenance Abbotsford
Organic traffic
Estimated organic traffic climbing to about 600 monthly visits
Organic enquiries
Organic search this quarter: 211 contact page visits, 12 phone clicks, 11 form submissions
Business Challenge
People were searching for generators and electricians. Anser needed to be the name they found.
Anser Power Systems & Electrical needed to reach customers searching for electrical contracting, generator maintenance, repairs, and rentals in Abbotsford.
The work had to cover both ongoing maintenance and immediate support, not one vanity term hoping Google would guess the rest.
Screenshots & proof
The live site those searches land on
Screen 1
Homepage
The live Abbotsford site those generator and electrician searches land on.
- Desktop
- Mobile
Screen 2
Generator maintenance
Service page built around generator maintenance and servicing in the Fraser Valley.
- Desktop
- Mobile
Screen 3
Contact
The contact path organic visitors used for calls and form submissions.
- Desktop
- Mobile
Solutions We Delivered
What IIAS delivered
SEO aimed at the generator and electrician searches Abbotsford customers already type, so the people who land on the site are ready to get in touch.
Generator searches that mean a job
Pages and rankings built around generator maintenance, installation, rentals, and repairs in Abbotsford, including “generator maintenance Abbotsford.”
Electrician searches across the work Anser actually does
Coverage for commercial, agricultural, industrial, and emergency electrician searches, so one campaign reached more than a single service line.
Enquiries, not only rankings
Organic visitors tracked through to phone clicks, contact form submissions, and contact page visits, so the ranking lift could be tied to real contact activity.
Key Outcomes
What changed for Anser Power Systems
- 19 tracked keywords in Google’s top 10
- #1 for “generator services” and “generator maintenance abbotsford”
- #2 for “generator installation abbotsford”; #3 for “agricultural electrician abbotsford” and “generator rentals abbotsford”
- #4 for “commercial electrician abbotsford”; #5 for “emergency electrician abbotsford”
- “Electrical contractor” improved eight positions to #4; “industrial electrician abbotsford” climbed 17 positions to #10; “emergency electrical service” climbed 92 positions to #9
- Estimated organic traffic reached about 600 monthly visits
- From organic search this quarter versus the previous quarter: 12 phone clicks (up 33%), 11 contact form submissions (up 57%), and 211 contact page visits (up 3.43%)
Conclusion
Page-one searches that turned into enquiries
Anser did not need more ads to find people already searching for generators and electricians in Abbotsford. They needed page-one visibility, and a site those visitors used to get in touch.
The Next Step
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