Web Design Case Study
1st Choice Mobility
1st Choice Mobility helps people get the right equipment for real life. Their website needed to do the same job online: explain the options, make the catalogue easy to browse, and make booking a free in-home assessment fast and obvious.
Business Challenge
Families needed guidance before they committed
1st Choice Mobility serves people across Chilliwack and the Lower Mainland who need wheelchairs, walkers, lift chairs, stair lifts, and related equipment. Those visitors often arrive under stress, a hospital discharge, a therapist recommendation, or a sudden change in mobility. They want to know what equipment is available, whether an in-home assessment is possible, and how funding or insurance might help.
If product categories, funding info, and booking paths are buried or unclear, people abandon the site and call another dealer. 1st Choice needed a website that reduced friction: plain-language service messaging, a shoppable catalogue, obvious assessment CTAs, and a mobile experience that works for caregivers and clinicians on the go.
Just some of the pages we created
Desktop, tablet & mobile, designed to convert on every screen
Screen 1
Homepage Redesign
A clean, action-oriented homepage that introduces 1st Choice Mobility, builds trust quickly, and pushes visitors toward free assessments and catalogue browsing.
- Desktop
- Tablet
- Mobile
Screen 2
Shop / Product Catalogue
We made product discovery a first-class experience so visitors can filter by category, browse trusted brands, and enquire for fitting or funding without digg…
- Desktop
- Tablet
- Mobile
Screen 3
In-Home Assessment Path
A straightforward assessment experience for customers who need equipment tried at home, funding questions answered, or a conversation with the 1st Choice team.
- Desktop
- Tablet
- Mobile
Solutions We Delivered
A website built around assessments and clarity
IIAS designed the 1st Choice experience around the real customer job: find the right equipment and book an in-home fit with as little friction as possible.
Clear Service Messaging
We tightened the homepage and support copy so visitors immediately understand what 1st Choice offers, Canadian-owned, in-home trials, seating specialists, and funding guidance.
Assessment-First Conversion Paths
Book assessment and contact pathways were elevated across the site so the next step is always obvious, especially for families navigating a complex mobility decision.
Shopable Catalogue UX
Category and brand browsing was structured so customers and clinicians can start with the right product type, then enquire for fitting instead of getting lost in a long list.
Mobile-Friendly UX
The site was optimized for phones so caregivers, therapists, and customers can browse products and request an assessment from home, clinic, or hospital.
Key Outcomes
What changed for 1st Choice Mobility
- Modernized 1st Choice Mobility’s online presence for equipment retail and assessments
- Made free in-home assessment requests easier to find and complete
- Improved catalogue browsing by category and brand
- Clarified funding and support messaging for families and clinicians
- Improved mobile usability for caregivers and on-the-go visitors
- Built a scalable base for future product, brand, and service pages
Conclusion
A stronger digital foundation for 1st Choice Mobility
The new 1st Choice Mobility website turns a complex mobility decision into a clearer digital experience. By focusing on assessments, catalogue browsing, and plain-language support, IIAS helped 1st Choice give customers a faster path from “I need the right equipment” to a booked in-home assessment.
The Next Step
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