SEO Case Study
HD BioPak
Abbotsford wholesale food packaging. Ranking keywords 3,646 to 4,324. Top 3 keywords 22 to 90. 1,283 more clicks and 226,906 more impressions.
“We work with IIAS for the past two years for our food packaging website, and I can't say enough about their excellent service. Nick and his team are incredibly attentive, always responsive to our needs, and demonstrate great professionalism in every interaction. Thanks to their expertise, we've seen consistent growth in our organic traffic over the last two years. I highly recommend IIAS for anyone looking to improve their SEO strategy!”
The numbers
Results for HD BioPak
Named results from the original campaign: ranking keywords, top-3 positions, clicks, and impressions.
Proof screenshots
Rankings and traffic
Ranking tables, traffic chart, and Search Console capture from the original campaign report.
Organic growth
Organic traffic and keyword growth over time
Search Console
Apr 1-Jun 30, 2024 vs the same window in 2023: clicks +45.47%, impressions +53.63%.
Keyword rankings
May 2023 to August 2024, the ranking mix flipped
May 2023: 22 keywords in the top 3, 3,646 total. August 2024: 90 in the top 3, 4,324 total.
Drag to compare ranking mix
Business Challenge
The presenting problem
HD BioPak is a wholesale food packaging and take-out supplies provider in Abbotsford, BC. Growing the customer base meant building a solid digital foundation, then running search so relevant traffic actually arrived.
Solutions We Delivered
The strategy
Visibility, #1 pages for the right terms, more clicks, and a Google Business Profile that actually gets seen.
Targeted SEO
Enhance online visibility and market presence through targeted SEO.
Content for key terms
Optimize website content to compete for #1 on the search terms that matter.
More clicks year over year
A campaign aimed at increasing total website clicks versus the previous year.
Google Business Profile
Lift impressions on mobile and desktop from the profile.
Keep measuring
Use the data to refine the next round of work.
Key Outcomes
What changed for HD BioPak
- Ranking keywords 3,646 to 4,324, up 678 (18.59%).
- Top 3 keywords 22 to 90, a 309.09% increase.
- Search Console clicks 6,676 to 7,959, up 1,283 (19.22%).
- Impressions 547,457 to 774,363, up 226,906 (41.45%).
Conclusion
What changed for HD BioPak
More keywords, more top-3 rankings, more clicks, and more impressions, so HD BioPak is easier to find for take-out packaging searches.
The Next Step
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