Web Design Case Study
The Happy Herd Farm Sanctuary
The Happy Herd gives rescued farm animals a forever home in Aldergrove. Their website needed to do more than tell that story: it had to give people a way in.
The Review
The Happy Herd Farm Sanctuary, client review
Business Challenge
Supporters wanted a way in, not a pamphlet
The Happy Herd Farm Sanctuary was founded in 2012 and became a registered Canadian charity in 2018. On four acres in Aldergrove they care for rescued goats, sheep, pigs, turkeys, cows, chickens, and cats, and they educate the public about animal welfare. A sanctuary lives on tours, donations, volunteers, and sponsors, none of which work if the website hides the next step.
The previous site made it hard to donate, book a tour, or volunteer, and it was not friendly on a phone. People who already cared needed a story-driven design that still made donate, book a tour, volunteer, and sponsor an animal easy to do.
Just some of the pages we created
Desktop, tablet & mobile, designed to convert on every screen
Screen 1
Homepage Redesign
A mission-first homepage that shows the animals and makes donate, visit, and volunteer obvious.
- Desktop
- Tablet
- Mobile
Screen 2
About
The sanctuary story so supporters understand who they are helping.
- Desktop
- Tablet
- Mobile
Screen 3
Donate
The giving path for people ready to sponsor or donate.
- Desktop
- Tablet
- Mobile
Solutions We Delivered
A website built around meeting the animals, then helping
IIAS designed the Happy Herd experience around how supporters actually show up: they meet a story, then they need a door.
Animal-Led Storytelling
The design leads with the sanctuary and the animals, so the mission is felt before anyone is asked for money.
Support Paths That Are Obvious
Donate, sponsor, volunteer, and tour are first-class actions, not buried footer links.
Tour & Visit Clarity
Visiting information is easier to find, so a family can plan a tour without emailing for basic details.
Mobile Giving & Browse
The site works on a phone, because that is where a lot of supporters will meet the Herd and decide to help.
Key Outcomes
What changed for The Happy Herd Farm Sanctuary
- Gave the Happy Herd a digital home that matches the warmth of the sanctuary
- Made donate, sponsor, volunteer, and tour easier to find and complete
- Put animal stories where they help a supporter connect
- Clarified visiting information for families planning a tour
- Improved mobile browsing for people who find the charity on a phone
- Built a mission-led structure that can grow with more animals and campaigns
Conclusion
A stronger digital foundation for The Happy Herd Farm Sanctuary
The new Happy Herd website invites people onto the farm, then gives them a way to stay involved. By focusing on animal stories and clear support paths, IIAS helped the sanctuary turn compassion into tours, gifts, and volunteer time.
The Next Step
Want a website like The Happy Herd’s?
If your mission is stronger than the website, supporters will feel moved and still not know what to do. Let’s talk.
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