SEO Case Study
Skylark Counselling Clinic
A downtown Vancouver counselling clinic that had paid for SEO and still had no traffic. Organic traffic up 300% in year one and 1,135% in two years, plus a top 3 Maps ranking for downtown Vancouver counselling clinics.
The numbers
Results for Skylark Counselling Clinic
Named results from the original campaign: organic traffic, discovery searches, and Maps ranking.
Proof screenshots
Rankings, traffic, and search visibility
Ranking charts, Search Console, and Maps captures from the original campaign report.
Organic traffic
Traffic / visibility growth for Skylark
Rankings before
SEO rankings before the IIAS engagement
Rankings after
SEO rankings after the IIAS engagement
Visibility lift
Additional ranking / visibility proof
Google Map Ranking Results
Skylark went from no Maps visibility to a top 3 ranking for downtown Vancouver counselling clinics, against 15+ competitors.
Drag to compare Maps rankings
Search Console
28 Feb-29 Mar 2023 vs 30 Nov-29 Dec 2020: clicks +1,135%, impressions +479%.
Business Challenge
The presenting problem
Skylark Counselling Clinic in downtown Vancouver had invested in a monthly SEO retainer with another agency and still had no measurable traffic.
Zero organic traffic despite that spend, poor visibility in a competitive local market, and no authority in the counselling space.
Screenshots & proof
Site screenshots across every device
Screen 1
Homepage
The live homepage that anchors Skylark’s search presence, captured on desktop, tablet, and mobile.
- Desktop
- Tablet
- Mobile
Screen 2
Your Team
Team page built to convert trust into bookings for Vancouver and Abbotsford clients.
- Desktop
- Tablet
- Mobile
Screen 3
Individual Counselling
A high-intent service page optimized to capture counselling searches and turn them into leads.
- Desktop
- Tablet
- Mobile
Solutions We Delivered
The strategy
Fix what the previous agency left behind: on-page, technical, local, and links.
On-page SEO
Structure, content, and interlinking the previous agency had not done.
Google Business Profile
From no Maps visibility to a top 3 ranking for downtown Vancouver counselling clinics.
Technical SEO
Speed, crawlability, and indexing so Google can actually rank the site.
Authority and links
Relevant links and off-page work to build trust in a competitive category.
Key Outcomes
What changed for Skylark Counselling Clinic
- 300% increase in organic traffic within the first year.
- 1,135% increase in organic traffic in two years.
- 427.36% increase in discovery searches.
- Top 3 in Google Maps for downtown Vancouver counselling clinics, against 15+ competitors.
Conclusion
What changed for Skylark Counselling Clinic
From an underperforming site to sustained organic growth, a local pack ranking, and a name people actually find.
The Next Step
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