Web Design Case Study
Aedge Landscape
Aedge Landscape does the outdoor work people can see from the street. Their website needed to do the same job online: show the yard, name the service, and make a quote request the obvious next step.
Business Challenge
Homeowners needed to see the yard before they called
Aedge Landscape installs and maintains lawns across the Lower Mainland, new sod, replacement turf, soil prep, irrigation, and drainage. Those jobs are visual. People want to know what a finished yard looks like, which service fits their property, and how to get a quote without bouncing through a thin brochure site.
If services blur together and the contact path is buried, a homeowner comparing contractors will leave. Aedge needed a site that put the work first: clear service pages, project photos, and an obvious quote request on a phone as well as a laptop.
Just some of the pages we created
Desktop, tablet & mobile, designed to convert on every screen
Screen 1
Homepage Redesign
A project-led homepage that shows what Aedge builds and pushes visitors toward a quote.
- Desktop
- Tablet
- Mobile
Screen 2
Services
Service pages that separate lawn, turf, and outdoor work so homeowners can pick a path.
- Desktop
- Tablet
- Mobile
Screen 3
Contact
The quote path for Lower Mainland homeowners ready to start a yard project.
- Desktop
- Tablet
- Mobile
Solutions We Delivered
A website built around the yard, not a brochure
IIAS designed the Aedge experience around the real customer job: understand the outdoor work, see it, and request a quote.
Service Clarity
We split sod, turf, irrigation, and drainage into plain-language paths so visitors can pick the right job instead of guessing from a generic landscaping list.
Project Photography
Completed yards sit up front so the quality of the work is obvious before anyone fills out a form.
Quote-First Conversion
Quote and contact pathways stay visible from the homepage and service pages, especially for people browsing on a phone in a driveway.
Mobile Yard Browse
The layout works on a phone: photos, services, and the next step without pinch-and-hunt.
Key Outcomes
What changed for Aedge Landscape
- Gave Aedge a digital front door that matches the quality of their outdoor work
- Made sod, turf, irrigation, and drainage easier to tell apart
- Put project photos where they help a homeowner decide
- Made quote requests easier to find and complete on a phone
- Reduced friction between first visit and a project inquiry
- Built a service structure that can grow with more outdoor offerings
Conclusion
A stronger digital foundation for Aedge Landscape
The new Aedge Landscape website turns finished yards into a clear digital experience. By focusing on service clarity, photo proof, and a quote-first path, IIAS helped Aedge give homeowners a faster route from “I need a new lawn” to a completed inquiry.
The Next Step
Want a website like Aedge’s?
If homeowners can’t tell sod from turf or how to reach you, the next contractor gets the job. Let’s talk.
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