Web Design Case Study
Trophy Ornamentals
Trophy Ornamentals has spent more than twenty years growing a reputation for nursery stock and decorative winterberry. Their website needed to look like that business: professional, product-led, and easy for a wholesale buyer to contact.
Business Challenge
Buyers needed stock and a contact, not a pretty homepage
Trophy Ornamentals is a family-owned wholesale nursery serving horticultural buyers across Canada with premium stock and decorative winterberry branches. Trade customers judge a supplier by product presentation and how easy it is to inquire. An outdated site undercuts that, no matter how strong the plants are.
They needed a modern presence that showed product quality, simplified wholesale inquiries, and looked like a grower of their stature, not a leftover consumer landing page.
Just some of the pages we created
Desktop, tablet & mobile, designed to convert on every screen
Screen 1
Homepage Redesign
A wholesale nursery homepage that presents stock and makes it obvious how trade buyers inquire.
- Desktop
- Tablet
- Mobile
Screen 2
Nursery Stock
The stock pages behind product presentation for buyers who already know what they need.
- Desktop
- Tablet
- Mobile
Screen 3
Contact
The inquiry path for national buyers who need availability, not a consumer cart.
- Desktop
- Tablet
- Mobile
Solutions We Delivered
A website built for wholesale, not window shopping
IIAS designed the Trophy Ornamentals experience around how trade buyers actually work: see the stock, confirm the supplier, then inquire.
Professional Product Presentation
Nursery stock and winterberry are shown with the clarity a wholesale buyer expects, instead of a thin gallery that hides the quality.
Trade Inquiry Path
Contact and quote-style inquiries are easier to complete, so a buyer can start a conversation without a consumer-style contact wall.
Grower Credibility
The design and messaging match a long-running family nursery, so the site no longer undersells two decades of reputation.
Canada-Ready Browse
The experience works for buyers across the country on whatever device they use between orders, not only for local visitors.
Key Outcomes
What changed for Trophy Ornamentals
- Gave Trophy a digital presence that matches a wholesale nursery of their stature
- Made nursery stock and winterberry easier to evaluate online
- Simplified wholesale inquiries for Canadian buyers
- Replaced an outdated brochure feel with a trade-ready layout
- Improved mobile browsing for buyers checking stock on the go
- Built a product structure that can grow with more offerings
Conclusion
A stronger digital foundation for Trophy Ornamentals
The new Trophy Ornamentals website looks like the grower behind it. By focusing on product presentation and a wholesale inquiry path, IIAS helped Trophy meet buyers with the same professionalism they already bring to the plants.
The Next Step
Want a website like Trophy Ornamentals’?
If your stock is better than the website, wholesale buyers will inquire somewhere that looks ready. Let’s talk.
Join 800+ businesses that have transformed their digital presence with us.