Web Design Case Study
Classical Education Books
Classical Education Books is an Abbotsford homeschool bookstore with thousands of titles and a personal way of helping families. Their website needed to do that same job at national scale: shelves that make sense, and a checkout that still feels human.
Business Challenge
A bookstore this large needed shelves, not a flyer
Classical Education Books serves homeschooling families, Christian schools, and classical-education buyers across Canada from a family-run shop in Abbotsford. The inventory is deep: curriculum packages, literature, and thousands of SKUs that only work online if they can be filtered by grade, subject, and publisher.
Families also needed to trust that they were buying from people, not a generic catalog. Local visitors and distant Canadian customers both had to find shipping answers, reviews, and a brand that still sounded like Hester VanBraeden’s shop, not a warehouse.
Just some of the pages we created
Desktop, tablet & mobile, designed to convert on every screen
Screen 1
Homepage Redesign
A bookstore homepage that leads with the catalog and makes browsing feel local, not like a generic shop theme.
- Desktop
- Tablet
- Mobile
Screen 2
Books
The books category so parents can find titles by the way they actually shop.
- Desktop
- Tablet
- Mobile
Screen 3
Shop
The shop path for customers ready to browse the full inventory.
- Desktop
- Tablet
- Mobile
Solutions We Delivered
A storefront built like a well-labelled shelf
IIAS designed the Classical Education Books experience around how parents actually shop: by grade, by subject, and by trust.
Catalog Structure
Thousands of SKUs were organized into parent-friendly categories and filters so a family can find a title without knowing the shop’s internal shelf names.
Canada-Wide Shopping
Shipping and national-buyer needs sit in the open, so a family in another province can order with the same confidence as someone who can visit Abbotsford.
Founder’s Voice
The site keeps the warmth of a family bookstore, personal, careful, and faith-forward, instead of flattening the brand into generic ecommerce copy.
Product Pages That Help
Curriculum and title pages are built to answer the next question a parent has, then move them toward cart or a question for the shop.
Key Outcomes
What changed for Classical Education Books
- Gave CEB an online storefront that can hold a large homeschool catalog
- Made browsing by grade, subject, and publisher more practical
- Clarified Canada-wide shopping and shipping for families outside the Fraser Valley
- Kept the personal voice of a local shop on a national catalog
- Made it easier for staff to keep titles and stock information current
- Built a base for year-round browsing, not only back-to-school rushes
Conclusion
A stronger digital foundation for Classical Education Books
The new Classical Education Books website lets a family shop the catalog the way they would shop the store: find the shelf, trust the people, and take a title home. IIAS focused on structure, shipping clarity, and a voice that still belongs to Abbotsford, so the site can serve Canada without losing the shop.
The Next Step
Want a website like Classical Education Books’?
If your catalog is bigger than your website can hold, families will bounce. We can help you build shelves that make sense.
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