SEO Case Study
Wholesale Hydroponics
An online shop that could grow, then a search campaign that sent growers to it. Monthly visitors: 216 in June 2018, 1,647 in May 2019, 2,565 in April 2021.
The numbers
Results for Wholesale Hydroponics
Named results from the original campaign: monthly visitors from June 2018 through April 2021.
Business Challenge
The presenting problem
Establish an effective online shopping platform for Wholesale Hydroponics. Web design came first so there was a foundation to send traffic to, then search engine marketing to drive targeted visits from Google.
Solutions We Delivered
The strategy
Build a shop that can scale, then send search traffic to it.
Brand identity
A clearer brand so the shop looks like a supplier growers can trust.
Scalable website architecture
A site structure that can take more products and more traffic over time.
Product showcases and education
Product pages backed by educational resources, not a thin catalogue.
Search engine marketing
A campaign to attract and engage visitors from Google.
Refine from the data
Use the first campaign numbers to improve the next phase.
Key Outcomes
What changed for Wholesale Hydroponics
- June 2018: 216 monthly website visitors.
- May 2019: 1,647 monthly visitors, a 662.5% increase.
- April 2021: 2,565 monthly visitors, a 1,087.5% increase from the start.
- Top rankings for multiple critical keywords.
Conclusion
What changed for Wholesale Hydroponics
A working shop plus compounding search traffic, from 216 monthly visitors to 2,565.
The Next Step
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