- your service near me#9 → #1
- emergency your trade#6 → #2
- best your service city#11 → #3
Search engine optimization
Be the first name they find on Google, on the map, and in AI answers.
All three come from one program, because most of what ranks you on Google is the same work that puts you on the map and gets you quoted by AI.
Not sure if you need SEO, Google Ads, a better website, or all three? That is exactly what the free review tells you.
Why IIAS
SEO from the same team that builds the website
Most SEO shops inherit a site they did not build. Most web shops hand you a pretty page and leave the ranking to someone else. We do both, in-house, and we have been at it since 1995.
That matters more now than it used to. Google reads your site to decide where you rank, the map sends people to it, and AI assistants quote what is on it. When one team owns all three, nobody is blaming the other guy while your phone stays quiet.
If you’re not on the first page of GoogleIf you’re not getting recommended by AIIf you’re not showing up in the map sectionthe people who are searching for your services already reached out to someone else.
Where people look
Three places your next customer will look for you
One program covers all three, because the work behind them overlaps more than most people expect.
Google results
The searches that turn into calls
Someone types what they need and picks from the first few results. A ranking you earn this year can still be sending you leads next year, long after an ad budget would have stopped.
Google Maps
The map, before they even scroll
When the sink leaks or the alarm goes off, people search for someone close and choose straight off the map. Hours, reviews, photos, and categories decide who gets the tap.
AI answers
The answer the assistant gives
More buyers now ask ChatGPT or Gemini for a recommendation instead of scrolling. Those tools quote businesses whose websites plainly say who they are, where they work, and what they do.
Proof, not promises
Where they started, and where they are now
Real businesses, real numbers. Different industries, different starting points, the same program behind all of them. Ask us about any of them on your review call.
14/14 page onetracked kids-dentist keywords
Fraser Valley Pediatric Dentistry
fraservalleypediatricdentistry.caEvery tracked priority keyword on page one, including #4 for pediatric dentist Abbotsford, with organic sessions up 51% year over year.
0%organic sessions YoY
#4 pediatric dentist Abbotsford
0dentist near me for kids
6.3× clicksin 6 months
Finquest Financial
finquestfinancial.comFrom a thin search footprint to explosive organic demand, clicks and impressions scaled hard while keyword coverage hit 623 ranking terms.
0Kclicks · last 6 mo
0Kimpressions
0ranking keywords
Multiple #1slocal security searches
Sterling Patrol
sterlingpatrol.comHigh-intent Chilliwack and Burnaby security keywords vaulted onto page one, construction, fire watch, concierge, and event security included.
#1 local security terms
0position gains
0+page-one keywords
100% local voicecriminal lawyers Abbotsford
AG Criminal Law
agcriminallaw.caFrom 0% Share of Local Voice to 100% on “criminal lawyers Abbotsford,” Average Grid Rank 21.00 → 1.37, and about 100 ranking keywords including #1 violent crime lawyer.
1.37 average grid rank
0%share of local voice
0%GBP impressions YoY
Map ranking
GeoGrids to show where they were on the map, before and after
AG Criminal Law’s map pack flipped across Abbotsford. Skylark Counselling went from no Maps visibility to a top 3 ranking for downtown Vancouver counselling clinics.
AG Criminal Law
Criminal lawyers Abbotsford, the map pack flipped
Drag to compare GeoGrid rankings
Skylark Counselling
Downtown Vancouver counselling, from nowhere to the top 3
Drag to compare Maps rankings
Search rankings · SEO
How do you get more people to your website from Google?
Three kinds of work. Every one of them happens on something you own.
The foundation · technical SEO
Google cannot rank a page it cannot read. We fix the speed problems, the crawl errors that keep pages out of Google's index, and the structure that buries your best pages four clicks from the home page. It is the least interesting part of the job and it decides whether everything after it works.
The pages · on-page SEO and content
Every search worth winning should have one page built to win it. We rewrite the titles and headings Google reads first, sort out pages competing against each other for the same search, and write new pages for the searches where you have nothing. This is where most of the movement comes from.
The authority · off-page SEO
Google still treats a link from a trusted site as a vote for yours. We earn those from industry directories that carry weight, the trade associations you already belong to, and local coverage you can actually get. White-hat only, because a penalty takes longer to undo than the ranking took to earn.
Map ranking · local SEO
How do you get into the map results?
Three kinds of work, and most of it happens off your website.
The profile · Google Business Profile
Your primary category is the single biggest lever you control in the map results, and the wrong one is among the most damaging things on a listing. We set it correctly, add the secondary categories that genuinely apply, and fill in the services, areas, and descriptions Google reads. We also set your hours properly, because Google now favours businesses that are open at the moment someone searches, and a profile with no hours on it gets held back.
The reviews · reviews and responses
After the profile itself, reviews are the biggest thing moving the map results, and they are the single biggest reason someone taps you once they can see you. The star rating matters, and so does how many reviews carry written text, how recent they are, and whether they keep arriving. We set up a way of asking that your team will actually use, and we reply to what comes in.
The listings · citations and citation lock
Your name, address, phone, and website sit on dozens of sites you have never logged into. When those copies disagree, Google trusts all of them a little less. We audit for duplicates first, submit through the data aggregators that feed everyone else, then lock the listings so they stay correct instead of drifting back over time. This is also the work that carries into AI answers, where being mentioned consistently across the web counts for more than it does anywhere else.
AI answers · AEO and GEO
What makes an AI recommend you?
Three kinds of work, and most of it is work you are already buying.
The questions · what buyers actually ask
We find the questions your buyers type and say out loud, then build pages that answer them in the first sentence instead of burying the answer three paragraphs down. An assistant looking for something to quote takes the clearest answer it can find, not the longest page.
The structure · service pages and schema
A page that lists eight services gives an assistant nothing specific to recommend. We split them so each service has its own page, break the content into headings and short sections a machine can lift an answer from, and add the structured data that labels what each page is and what you sell. Sites that are clearly about one thing get quoted more than sites that claim everything.
The mentions · citations and coverage
Being named on sites an assistant already trusts counts for more here than almost anywhere else. Industry directories, association pages, local news, the best-of lists other people write. A mention counts even without a link back to you, which is why the listings work from the map section does double duty here, and why it matters more now than it did two years ago rather than less.
Someone asks an AI which plumber to call, which dentist to book, which roofer to trust. Each time it comes back with two or three names. Most businesses have no idea whether they are one of them.
So how do you know if it is working?
Every month we use the same tool and method to ask ChatGPT, Gemini, and Perplexity the questions your buyers ask, and record whether they name you. We also track how many people land on your website after using one of them.
Neither number is exact, because AI answers shift with the wording, the platform, and who is asking. So we watch how they move over months rather than what they say today, which is what tells you whether you are gaining ground.
What you get
One program. Everything below is in it.
The mix shifts depending on what your market needs.
For Google results
- Technical SEO: speed, crawl issues, and site structure
- On-page work: titles, headings, and internal linking
- A keyword map tied to real pages, not a spreadsheet
- New pages written for the searches that turn into work
- Existing pages rewritten so they earn their rankings
- Backlinks earned from real sites, white-hat only
For the map
- Your Google Business Profile set up properly and kept current
- Categories, services, hours, and photos maintained
- Google Business Profile posts published on a schedule
- Directory and citation listings cleaned up and made consistent
- A review workflow so you keep earning recent ones
For AI answers
- Schema and structured data
- FAQ markup on the pages that answer real questions
- Pages rewritten to answer the question directly
- Internal linking so the site explains itself to a machine
- Visibility tracking against the questions your buyers actually ask
Every month
- Reporting in plain English: rankings, traffic, and the leads that came from them
- All work in-house by our all-Canadian team
- Month to month, cancel anytime with 30 days notice
How it works
What happens after you get in touch
Five steps, and the first one costs nothing.
The free growth review
We look at where you rank now, who is above you, what your Google profile is doing, and whether search is even the right place to spend first. Sometimes the answer is ads, or the website. We will say so. In person or online, no cost, no obligation.
A written plan and a price
You get the plan and the number before you commit to anything. What we would do first, what it costs each month, and what we expect it to move. You decide from there.
Kickoff
Once you are signed on we get on a call and set the plan: the searches worth winning, the pages that will carry them, and what we need from you. Access to the website and the Google profile, and about an hour of your time. That is most of what we will ever ask for.
The first few months
The keyword map, your Google profile, and the technical work start together. We put more time where the fastest wins are, and we still fix the foundation. This is the stretch where the work is heaviest and the numbers are quietest. Most businesses see measurable movement somewhere between three and six months.
Every month after
The ongoing work, and a report in plain English: rankings, traffic, and the leads that came from them. Everything is month to month with thirty days notice, so we would rather earn it every month than lock you into a year.
A fair warning
If you need the phone ringing this month, do not buy SEO
Search is the slowest thing we sell, and the only one that keeps paying after you stop. If your problem is this quarter, we will point you at Google Ads instead, because that is what turns on in a week. If your problem is that you keep paying for every click and nothing is building up underneath it, that is the conversation worth having.
FAQ
Questions people actually ask about SEO
It puts you in front of people already looking for what you sell, in the three places they look: Google's results, Google Maps, and the answers AI assistants give back. More visibility in any of them means more calls, without paying for every click.
It is one program, because most of the work overlaps. Splitting it would mean paying twice for the same tasks and getting each of them done worse. If your situation genuinely only needs one piece, we will say so on the review rather than sell you the rest.
It depends on how competitive your market is and how much work your site needs. You get real pricing in writing before you commit to anything, and it is month to month, so you are never locked into a year of something that is not working.
Most businesses see measurable movement between three and six months. How fast depends on your market and what shape the site and profile are in. The free review is where we tell you which end of that range you are looking at, before you pay for anything.
No, and anyone who does is either guessing or planning to rank you for something nobody searches. What we will do is tell you what we expect to move, then show you every month whether it did. If it is not working, you leave with thirty days notice.
No. Everything is month to month with 30 days' notice. Most SEO companies want you locked in for a year because that is how they keep you through the slow start. We would rather earn it every month.
No. It is done in-house by our all-Canadian team, and the same people stay on your account.
Two labels for the same job: being found when someone asks an AI instead of typing into Google. AEO is answer engine optimization, GEO is generative engine optimization. Most of the work behind both is work that already ranks you on Google, which is why it sits inside the same program.
Nobody can promise a slot in a specific AI product, and anyone who does is guessing. What we can do is make your pages the clearest answer available, get you mentioned on the sites those systems already trust, and track month over month whether it is moving.
Google Ads buys the top of the page today, and you pay per click. SEO earns the listings that keep sending leads after the ad budget pauses. A lot of our clients run both: ads while search is being built.
Yes, and each has its own page: Abbotsford, Chilliwack, Langley. We work with businesses across the Fraser Valley and beyond, and the work is the same either way.
We have been doing this since 1995, from Abbotsford, with an all-Canadian team you can meet. You get named results from real clients, monthly reporting in plain English, and a website team that already knows how search works.
See where you stand on Google, the map, and in AI answers
Get your free growth review, in person or online. No cost, no obligation.