Local SEO Case Study
Sterling Patrol
From nowhere to multiple #1s for the security searches their buyers actually type in Chilliwack and Burnaby.
The numbers
Results for Sterling Patrol
Named results from work we actually ran. Placeholders below will be replaced with the final verified numbers.
Proof screenshots
Local pack dominance
Analytics, rankings, and Maps screenshots, swap these for the final verified captures when ready.
Local pack rankings
High-intent Chilliwack and Burnaby security keywords on page one
Site
Sterling Patrol website
Business Challenge
Buyers were searching. Sterling was not the name they saw.
Construction sites, fire watch, concierge, and cameras are searches with a next step: hire a guard or a camera crew. Sterling was doing the work. Google was sending those jobs somewhere else.
The fix was local SEO aimed at those buying phrases, not a generic city page hoping Maps would sort it out.
Proof
Rankings you can Google yourself
Screen 1
Rankings proof
Local pack and ranking captures for Sterling Patrol’s buying searches.
- Desktop
- Tablet
- Mobile
Solutions We Delivered
What IIAS delivered
Local pack work: Google Business Profile, city and service pages, and on-page SEO for the searches that mean someone is ready to hire.
Local SEO and Google Business Profile
Maps, reviews, and profile signals so nearby buyers see Sterling before they call the next truck.
Service + city pages
Pages for Chilliwack and Burnaby security jobs, construction, fire watch, concierge, cameras, written for the query, not for filler.
Rank tracking on buying terms
We tracked the searches that pay, not a pile of informational keywords that never turn into a contract.
Key Outcomes
What changed for Sterling Patrol
- #1 for multiple Chilliwack and Burnaby security searches
- +99 position gains on core terms
- 15+ keywords on page one
- A local pack footprint their competitors now have to climb past
Conclusion
What changed for Sterling Patrol
Sterling did not need to be famous. They needed to be first when someone in Chilliwack or Burnaby typed a security job into Google.
The Next Step
Want local SEO results like Sterling Patrol?
Get a free growth review, we will show you what is costing you rankings and leads. In person or online. No obligation.
Join 800+ businesses that have transformed their digital presence with us.