SEO Case Study
Clearbrook Animal Hospital
Abbotsford veterinary care since 2008, looking for more patients from search. Maps calls 1,626, direction requests 643, organic visits 2,745, and 24 keywords in the top 3.
The numbers
Results for Clearbrook Animal Hospital
Named results from the original campaign: Google Maps calls, directions, visits, and top-3 keywords.
Google Map Ranking Results
Abbotsford vet searches, the map pack before and after
9x9 GeoGrid for Abbotsford animal / vet searches, from the original case study page.
Drag to compare Maps rankings
Business Challenge
The presenting problem
Clearbrook Animal Hospital has delivered veterinary care to the local community since 2008, with over 35 years at the current location. They needed a stronger online presence to grow the practice.
Solutions We Delivered
The strategy
Top 3 for Abbotsford vet searches, a site people can use, and ongoing maintenance.
Top 3 for key keywords
Target Abbotsford vet, Abbotsford animal clinic, and Abbotsford veterinary hospital.
User experience
Design, navigation, and content so visitors can find what they need and book.
Grow the patient base
Attract new clients through organic search with a site that looks trustworthy.
Ongoing maintenance
Keep the site performing and current after launch.
Key Outcomes
What changed for Clearbrook Animal Hospital
- Website visits from Google Maps up 73.40%, totaling 515.
- Direction requests from Google Maps up 157.20%, totaling 643.
- Calls from Google Maps up 65.92%, totaling 1,626.
- Organic SEO website visits up 55.70%, totaling 2,745.
- Top 3 ranking keywords up 500%, to 24 keywords.
Conclusion
What changed for Clearbrook Animal Hospital
More map visits, more directions, more calls, and more organic visits, with 24 keywords now in the top 3.
The Next Step
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