SEO Case Study
Simon Rochfort Photography
Simon needed top 3 rankings for headshot photography searches. In the first year of SEO, traffic doubled and the targeted keywords moved into the top 3.
The numbers
Results for Simon Rochfort Photography
Named results from the original campaign: Google Business search and year-one organic traffic.
Proof screenshots
Traffic that came with the rankings
Google Analytics capture from the original campaign report.
Organic traffic
Google Analytics, organic users Jan 2019 to Aug 2021
Google Map Ranking Results
Map pack for headshot photographers Vancouver: 14 Oct 2021 versus 3 Oct 2022.
Drag to compare Maps rankings
Business Challenge
The presenting problem
Simon Rochfort Photography aimed to achieve top 3 rankings for keywords related to headshot photography. He partnered with IIAS to improve the site's SEO.
In the first year of the collaboration, traffic doubled and the targeted keywords reached the top 3.
Solutions We Delivered
The strategy
Three jobs: more traffic, more leads, and top 3 rankings for the searches that book headshots.
Increase website traffic
Content, meta, and user experience work to attract people searching for headshot photography.
Generate more leads
Make the site easier to find so people already looking for headshots can enquire.
Attain top 3 rankings
Secure top 3 positions for the target headshot keywords so the site shows up where clients actually look.
Key Outcomes
What changed for Simon Rochfort Photography
- Google Business search results up 1,170.96%.
- Website traffic doubled in the first year.
- Top 3 rankings for the targeted headshot keywords.
Conclusion
What changed for Simon Rochfort Photography
Top rankings and a much stronger Google Business presence, with traffic that actually doubled in year one.
The Next Step
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