SEO Case Study
Beauty en Route
On-site hair and makeup, found through Google. Google Business views up 545%, organic traffic up 202%, and website visits from the listing up 100%.
The numbers
Results for Beauty en Route
Named results from the original campaign, Feb 2021 to Aug 2022: Google Business views, organic traffic, and listing visits.
Proof screenshots
Rankings and traffic
Rankings table and analytics capture from the original campaign report.
Rankings overview
Feb 10, 2021 to Aug 31, 2022 keyword movement
Organic traffic
Google Analytics, Jan 2021 to Jun 2022
Business Challenge
The presenting problem
Meagan, the owner of Beauty en Route, offers on-site hair and makeup through a mobile shop. The website had to do the marketing. She found IIAS on Google and hired SEO to grow the business.
Solutions We Delivered
The strategy
Keywords that match a mobile beauty business, in the places Meagan actually serves.
Keywords for a unique business
Find the searches that match on-site hair and makeup, not a generic salon.
Locations served
Focus SEO on the areas where Beauty en Route actually works.
Visibility and awareness
Make the business show up when people search for on-site beauty services.
Website visits
Rank so people looking for hair and makeup land on the site.
Key Outcomes
What changed for Beauty en Route
- 545% increase in Google Business listing views.
- 202% increase in organic website traffic.
- 100% increase in website visits from Google Business.
Conclusion
What changed for Beauty en Route
More views, more traffic, and more visits from the map listing, tracked from Feb 10, 2021 to Aug 31, 2022.
The Next Step
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