SEO Case Study
Quick Cool Heating & Air Conditioning Ltd.
A 2017 HVAC company that needed leads to stay busy. Organic visitors up 408% (3,147 more). Google Maps phone calls up 6,400%, to 186.
The numbers
Results for Quick Cool Heating & Air Conditioning Ltd.
Named results from the original campaign: organic visitors and Google Maps phone calls.
Proof screenshots
Traffic after the SEO work
Google Analytics capture from the original campaign report.
Organic traffic
Google Analytics, Sep 2021 to Aug 2022
Google Map Ranking Results
GeoGrid for “burnaby furnace installation”. After (26 Feb 2021): mostly #1 across Metro Vancouver.
Drag to compare Maps rankings
Business Challenge
The presenting problem
Quick Cool, established in 2017, needed a consistent, substantial flow of leads to keep the business going.
Solutions We Delivered
The strategy
Brand visibility in search, top-three rankings, and a Google Maps presence that generates calls.
Visibility for brand recognition
Show up in search so the name is recognizable and trusted.
Top three rankings
Rank in the top three so more people actually click through to the site.
Google Maps for direct contact
Rank in Maps so nearby searches turn into a phone call.
Key Outcomes
What changed for Quick Cool Heating & Air Conditioning Ltd.
- 408% increase in organic website visitors, 3,147 additional visitors.
- Phone calls from Google Maps up 6,400%, totaling 186 calls.
- Stronger map listings and ranking in local search.
Conclusion
What changed for Quick Cool Heating & Air Conditioning Ltd.
A lot more organic visitors, and a lot more phone calls from Google Maps.
The Next Step
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