SEO Case Study
Yaletown Integrative Clinic
A Vancouver naturopathic clinic that lived on referrals, and needed a starting point for search. Organic traffic up 66%, impressions up 112%, category searches up 120%.
The numbers
Results for Yaletown Integrative Clinic
Named results from the original campaign: organic traffic, impressions, and category discovery.
Proof screenshots
Traffic after the SEO work
Google Analytics capture from the original campaign report.
Organic traffic
Google Analytics, Apr 2022 to Mar 2023
Google Map Ranking Results
Oct 4, 2021: not ranking on the map for “naturopath yaletown”. Jan 15, 2022: #1 at every grid point, 100% Share of Local Voice.
Drag to compare Maps rankings
Business Challenge
The presenting problem
Yaletown Integrative Clinic, a naturopathic clinic, primarily relied on patient referrals. They wanted a more consistent way to grow the client base through search, but did not have a clear starting point.
Solutions We Delivered
The strategy
Show up for people already searching naturopathic care in their area.
Increase visibility
Optimize the online presence so people actively searching for naturopathic services can find the clinic.
Focus on the target market location
Concentrate on the local area so the clinic connects with nearby patients, not a generic national audience.
Increase website visitors
Improve rankings so organic visitors looking for naturopathic care actually land on the site.
Key Outcomes
What changed for Yaletown Integrative Clinic
- 66% increase in organic traffic, 314 additional visitors.
- 112% increase in viewed result listings, 10,010 impressions.
- 120% increase in category search results, totaling 13,124.
- Stronger map results and ranking for local clients.
Conclusion
What changed for Yaletown Integrative Clinic
More traffic, more impressions, and more category discovery, so the clinic is no longer relying on referrals alone.
The Next Step
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