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Browse guides from the IIAS team on web design, SEO, and marketing that help Fraser Valley businesses get found and convert more visitors.
If you think you’re too busy to take a vacation, consider the benefits you’re missing out on. Of course, if you do most of your business in the summer months, a winter vacation is more appropriate, but for everyone else, particularly those with children, it’s not too late to make summer getaway plans. 5. Better […]
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BlogIt takes a devious mind to understand the point of a fake job posting. Unfortunately, it’s not just a hoax, but a sophisticated enterprise targeting the vulnerable job seeker. Please share this with any young people looking for a summer job! With so many people looking for work, employment scams have surged ten-fold.…
BlogScams are getting more prevalent and more sophisticated. With easily accessible AI tools, tip offs like spelling mistakes and bad grammar aren’t present anymore. The bottom line, as some experts put it, is a “zero-trust” mindset. One of the difficulties in identifying scams is that many are part of a longer con. Today…
BlogPhone scams aren’t new, but they have become more sophisticated. Here are just a few to give you an idea of what we’re all up against. How it Starts You’re stuck at work and realize you aren’t going to make your 7 p.m. flight. You tell Siri to call Western Airlines. A friendly young man […]
BlogIf we built your website a number of years ago, or if you’re on an older Joomla / WordPress(WP) site, I wanted to share some helpful context. A lot of business owners assume: “If my website is still up, then it’s still good.” Sometimes that’s true. But sometimes a website is still online while quietly […]
BlogConversion rates measure a website’s ability to convert visitors into customers. For an ecommerce site, the ultimate conversion is the completion of a sale, while for an information site, it’s often generating a lead through the submission of a contact form or a phone call to the business. In terms of optimization tho…
BlogYour website is your most important marketing tool. It should have a defined purpose, tailored to your business, and it’s pretty easy to figure out if that purpose is being fulfilled. Almost every website tracks data - certainly all of the ones we build do. You can use that data to provide a general overview […]
BlogAs my dad used to say, “You betcha.” The proviso is that you need a team that can show named results, not a dashboard full of vanity rankings. Yes, I am going to point at our own work. The numbers below are already publi…
BlogGoogle Reviews - Five FAQs Google reviews are the word-of-mouth referrals of the digital age. They build trust in your business and influence others to become patrons. If you haven’t already done so, it is very important to have a Business Profile on Google. If you haven’t set it up yourself, chances are someone else…
BlogTaking a vacation as a business owner can be challenging, but it’s essential for your long-term success. Continuous stress takes a toll on our brains and our bodies, blocks creativity and innovation, and frankly, it could… well, make you just a tiny bit cranky - just saying. Rest and a change of scenery are how […]
BlogUpdating Your Marketing - Part 2: SEO Search engine optimization (SEO) is an important marketing process that needs to be kept up to date. Your chances of attracting customers increase as your ranking in search engines rises, meaning that if you haven’t updated your SEO lately, it’s time for you to get in touch with […
BlogStrategic planning looks beyond the day-to-day. It’s a checkpoint for you to stop for a moment and think through what you’re trying to accomplish and how you’re going to get there. How far ahead you look will depend on your business. If you need to make major capital investments, like building a new manufacturing plan…
BlogWelcome back! We’ve been discussing how to create a strategic plan when looking into the future seems pointless. It is beneficial though, if not essential, so let’s carry on. In Part 2, we looked at the current starting point for your business, and in Part 3, where you’re headed. Now it’s time to think through how you…
BlogAMP Up Your Mobile SEO: A Comprehensive Guide Businesses are constantly seeking strategies to enhance their online presence and performance. Accelerated Mobile Pages (AMP) have emerged as a pivotal technology in this quest, particularly in optimizing mobile SEO. This comprehensive guide discusses the practicalities an…
BlogOptimize Your Visuals: Mastering Image and Video SEO Today’s businesses must understand the power of visual content in SEO. This article explains key strategies for using images and videos to improve your website’s search rankings. We’ll cover how to choose the right image formats, reduce file sizes, and write effecti…
BlogBoost Rankings with Core Web Vitals Optimization Core Web Vitals are metrics integral to Google’s ranking algorithm and pivotal elements that shape the user experience on your website. This article discusses the crucial role Core Web Vitals play in SEO for businesses, highlighting their impact on search rankings, visi…
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