Roson Viyavong

You get someone who takes the work seriously and cares about it, and who still knows how to be sociable and have fun.

Experience10 years

Based inAbbotsford, BC

FocusSEO, ads, and GEO

Work with Roson →Back to the team

How they show up

The work behind the title

Roson is digital marketing manager at IIAS, ten years into the work. The focus is organic SEO on Google, Google Ads, and GEO / AEO: the search that has to earn the click, and the ads that have to be worth it.

He is serious about the craft and still easy to work with. The belief behind the decisions is simple: hear the client, hear the team, then choose.

Off the clock he trains, cooks, watches sport at an unhealthy level, and will talk animals until you ask him to stop. The most “him” thing, according to people who know him: he does not get mad, he is nice, maybe too nice, and not selfish enough.

Where the days go

What Roson actually works on

Organic SEO
Google Ads
GEO / AEO

Off the clock

The human details

Roson is nice, maybe too nice, and will talk animals until you ask him to stop. These are the rest of the answers, in a voice that sounds like him.

What he just finished

Dark Matter, season 1. He finished it, which already puts him ahead of most of us, and he will talk about it if you give him the opening.

What he does for fun

Working out, cooking healthy recipes, watching sport, and researching it at an unhealthy level. The gym, the kitchen, and a highlight reel he has already seen twice. Rest, for Roson, still has a score.

What he cannot live without

Diet soda and caffeine. He is not precious about it. The can is on the desk, the work is in front of him, and that is enough ritual.

What he wanted to be as a kid

Famous. No hedging. That was the dream, written as one word, the way a kid actually says it when nobody has taught them to be careful yet.

What he is weirdly good at

Sport. Averaged across everything, he is pretty sure he sits in the top ten percent of people who are not professionals or student athletes. He will defend that with a smile, and he would rather play than explain.

The most Roson thing

He never gets mad. Nice, maybe too nice, and not selfish enough. That is what people who know him actually say, and it matches the hill he will die on: be decent, it is not that hard.

The last rabbit hole

How Hilary Duff is selling out hockey-arena tours in 2026 and 2027. He wants a real answer. He has not found a satisfying one, and that is exactly the kind of question that will keep him up after the ads are paused.

Go-to fuel

Getting enough sleep. The diet soda is for the day. Sleep is the actual fuel, and he is honest enough to put that on the form instead of another coffee order.

If he were not doing this

A business development consultant. Still in rooms with people. Still trying to make a deal make sense. The title would change. The instinct to help a business grow would not.

A hill he will die on

Be nice to everyone. It is not that hard. He wrote it like a reminder, not a slogan, and it is the same person you get on a call when the numbers are messy.

A little obsessed with

Dogs, cats, and all animals. If it has fur, he is already in. The famous-kid dream grew up into someone who still lights up for a living thing that cannot help him close a deal.

The rest of IIAS