Joanne Severn

Joanne brings a psychology degree and a long consulting career to the words, the offers, and the way a website talks to a real customer.

Experience20+ years

Based inAbbotsford, BC

FocusStrategy & copy

Work with Joanne →Back to the team

How they show up

The work behind the title

Joanne holds a BA in Psychology and has spent more than twenty years in management and marketing consulting. She has five awards to her name, and she still treats copy like a conversation with one person who has better things to do.

She advises on the strategic and creative side of a site and the marketing around it: what the page is for, what the visitor needs to believe, and what should happen next.

When a client is stuck between “make it pop” and “make it convert,” Joanne is usually the one who can say both out loud and mean it.

Where the days go

What Joanne actually works on

Management consulting
Copywriting
Creative consulting
Marketing strategy
Project management

Off the clock

The human details

Joanne’s answers are still coming. Until then, these are the three human facts we already knew, written the way she actually lives them.

What she is reading lately

Whatever is growing in the garden this week. She reads the plot outside first. The books can wait until the tomatoes have had their say.

What she does for fun

Gardening. Hands in the dirt after a day of sentences, offers, and clients who need the next line to sound like a person. The garden does not need a strategy deck. It needs water, patience, and someone who will come back tomorrow.

What she cannot live without

Butter. She is not apologizing, and she is not swapping it for something virtuous. Some people have a gadget. Joanne has butter, and the food is better for it.

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