Web Optimization – Part 4: Content
So far, in this series on Web Optimization, we’ve talked about the Home Page, Design and Navigation, and Features and Functionality. Today is all about content. Create your content outline to answer questions. The information you provide on your site should be tailored to answer your target market’s questions about your products or services. Too […]
Web Optimization – Part 3: Features and Functionality
In this web optimization series, we’re looking at methods to increase conversions – the number of site visitors who respond to your call to action to make a purchase, get a quote, or contact you. When we talk about features and functionality, we’re talking about the options provided for visitors to interact with the site. […]