Web Optimization – Part 2: Design and Navigation
Web optimization is a process used to maximize the number of visitors who make a purchase online or begin the transaction process by contacting you. In this series, we’re looking at some of the factors involved in optimizing your website. “Design” includes colours, fonts, shapes, and layout. “Navigation” includes the actual structure of pages and […]
Web Optimization – Part 1: The Home Page
Web optimization is a process used to maximize the number of visitor “conversions.” On an ecommerce website, a conversion is a sale, but conversions include any visitor action promoted on the site, such as filling out a Request for Quote form, sending an email or making a phone call to the company. We have a […]