What You Need to Know about SEO – Part 5: More About Ranking
If you’ve done any research on search engine optimization, you’ve no doubt seen the word “algorithm” as part of an explanation about how search engines prioritize or rank results. So what is an algorithm? It can take many forms, but an algorithm is basically a formula or step by step process. For example, a mathematical […]
What You Need to Know about SEO – Part 4: More About Indexing
If you go to the back pages of a reference book, you’ll find a list of key words and which page of the book those key words are on. This is called an index, and while tremendously more sophisticated, Google’s index is a digital version of this concept. The crawlers (see Part 3) look at […]