What You Need to Know about SEO – Part 3: More About Crawling Spiders
First, a little lingo lesson. A “bot” is a computer program that, once put into action, runs automatically. The internet is often referred to as “the web” because it functions much like a spider’s web, with many different ways to connect between two specific points. Google uses a bot (aptly named “Googlebot”) to crawl the […]
What You Need to Know about SEO – Part 2: How Search Engines Produce Results
Google is the most popular search engine out there and they offer great resources for developers and marketers, so we’re going to use Google as our search engine example. Google uses a three step process to figure out what your website is all about, how to categorize it, and how to match it. Google has […]
What You Need to Know about SEO – Part 1: What Is It?
Welcome to our new article series. Don’t worry, this one is information only – no homework! Well, that is true if you actually did do your homework last time and wrote your marketing plan. Why? Because a great SEO service needs a lot of the information you complied in your plan. That said, in this […]