Blog
Browse guides from the IIAS team on web design, SEO, and marketing that help Fraser Valley businesses get found and convert more visitors.
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BlogNasa recently announced that the Mars rover, Perseverance, had discovered the “strongest signs yet” that there had been life on the planet at some time in the past. That got me thinking about marketing exercises, and “selling to an alien” is a good one for all types of businesses. Marketing is about persuading others…
BlogIt’s probably not news to you that there is a pretty significant labour shortage right now. If you’re not struggling with it in your own business, you’ve probably noticed it at the grocery store or coffee shop. It’s not just entry level or low paying jobs that are vacant either, it’s at all levels and […]
BlogSo far in this series, we’ve covered visibility, getting attention and appealing to your target audience, and pitching your solution. In this article, we’re going to talk about the call to action. The call to action is what you’re asking your potential customer to do next. With rare exception, every advertisement need…
BlogWe’re exploring the five key factors in effective advertising. First up is visibility. What we’re talking about here is getting the ads in front of your target audience. So, the first thing to think about is who are you targeting and where do you find them? Remember to consider market segments, and this is where […]
BlogA customer persona is a fictional character that represents your target market. If you have a segmented market, you’ll want to have a persona for each segment. The more information your have about your target market, the more detail you can add, and the more useful the persona will be. Data points include: Demographic…
BlogThis is the final article in our series on how to market during every phase of the consumer buying cycle. (If you haven’t read the previous articles, start here.) After you’ve attracted and convinced a consumer to make a purchase from you, their next step is evaluating whether or not that purchase decision was the rig…
BlogIn this series, we’re working through the five steps in the buying process. Understanding how consumers come to a purchasing decision helps to create a profitable marketing plan. The third step (after identifying a need, and doing research), is evaluating alternatives. With some research done, the buyer begins evaluat…
BlogSo far in this series, we’ve looked at an overview of the buying cycle and the first step in the process - identifying a need. This time we’re going to discuss the search for information, and the opportunities that step presents for marketing. In the last article, we used the example of someone trying to solve the pro…
BlogWe use a five-step model of the buying cycle to identify opportunities for marketing. The first step is the consumer identifying a need or desire. They may know exactly what they want, or they may have a problem they want to solve, but don’t know yet what the solution is. In some cases, the desire […]
BlogTime flies whether you’re having fun or not, and looking back at these past few years, it seems like we moved ahead at rocket speed. In the midst of a pandemic - one oddly enough that slowed days but shot through months - a number of concerns that had been bubbling along, came to a […]
BlogIf you haven’t planned your summer holiday yet, it’s time. Everyone needs to get away from work once in a while to rest and re-energize. You may think of vacations as folly, but there are definite benefits. Your physical and mental health will improve. So will your family relationships. Plus, you’ll be more creative a…
BlogRecent statistics show that 75% of BC residents, 60% of all Canadians and 44% of United States citizens have had at least one shot of a COVID-19 vaccine. Restrictions are easing and many of us are very much looking forward to long-awaited visits with family and friends. While the pandemic situation is abating, pretty…
BlogCoal Harbor Coal Harbor is a beautiful region in Vancouver . The scenery is absolutely stunning and offers visitors a chance to get away from the typical tourist traps. Coal Harbor is not a region that tourists often visit, so it’s nice…
BlogTargeted online advertising has been so effective for so long that it’s no wonder that other forms of marketing have fallen by the wayside. But, like many things in life, 2020 changed the landscape for advertising. Privacy concerns have risen so high that even Google is backing off tracking your every online move. Tha…
Tradex Abbotsford Centre ARC - Abbotsford Recreation Centre University of Fraser Valley Clayburn Village The Fraser Valley Trade and Exhibition Centre are located in Abbotsford, British Columbia Canada at the mouth of Fraser River. It…
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