Showing 15 of 80 articles · filtered by Digital Marketing
BlogIn case you’re wondering about our story-telling, we’re celebrating our 25th year in business! To commemorate, we’re recounting the memorable moments in our history, how our team came together, and the technology changes that shaped our world. Last time, we told you about “the interlude” - our foray into the travel in…
BlogIn case you missed our first newsletter this year, to commemorate the 25th anniversary of International Internet Advertising Services Inc., we’re doing a series on our history and the technological advancements that have impacted our world. The first few years of the new millennium were a crazy time. While the burstin…
Blog2020 was a note from the IIAS team reflecting on progress with Fraser Valley clients, websites launched, SEO campaigns refined, and local businesses helped get found online.What we were focused…
BlogThe first web page went live on August 6, 1991. It was created by Tim Berners-Lee to share information about the World Wide Web project which was intended as a communication tool for government agencies and universities. It ran on a NeXT computer at the European Organization for Nuclear Research, CERN. By 1993, anothe…
BlogI realized the other day that many of our articles seem to relate more to product sellers than to service providers. While marketing strategies can be very similar, there are a few things that those who only provide services need to keep in mind. So, this one is for you! Know the rules of your […]
BlogIt’s time to plan your fall and winter promotions While there’s no rush to pack up your flip-flops, as long as the warm weather holds, it is time to start planning your fall and winter sales promotions. Here are some ideas to get you thinking, and we can help with the creative aspects as well […]
BlogAnalyzing how users interact with your website provides valuable information about how to improve the site’s performance. Google Analytics, the one we use most often, provides a lot of data, but you need to interpret that data within the context of your overall goals, and objectives set for each page. Let’s look at so…
BlogIndustrial psychology has long been the foundation of advertising. The use of different colours, for example, to elicit feelings of excitement, trust, or luxury. That bright red “SALE” banner is no accident, nor is the choice of blue for IBM, Facebook, or BMO. Whether or not we actually trust Facebook, knowing what we…
BlogIn our last article we talked about the power of positive customer reviews. But what do you do when a customer isn’t happy? Unfortunately, now and then, we all have to deal with one complaint or another, and there can be an upside. Here are seven steps for turning unhappy customers into fans. 1. Listen, […]
BlogIn the last two articles, we looked at seven seemingly innocuous situations and what was really happening. Now, we’re going to look at how scammers are still profiting from our basic trust in others, and what we can do about it. First though, don’t feel bad if you’ve been the victim of a scam. I […]
BlogOooey, gooey, chocolate or fruity, (sadly) those aren’t the kind of cookies we’re talking about. We’re talking about the kind that websites use to track your activities on their site, and sometimes on other sites as well. If you’ve done any internet surfing lately, you’ve likely seen more popup notices than usual, sta…
BlogSo far, in this series on Web Optimization, we’ve talked about the Home Page, Design and Navigation, and Features and Functionality. Today is all about content. Create your content outline to answer questions. The information you provide on your site should be tailored to answer your target market’s questions about yo…
BlogIn this web optimization series, we’re looking at methods to increase conversions - the number of site visitors who respond to your call to action to make a purchase, get a quote, or contact you. When we talk about features and functionality, we’re talking about the options provided for visitors to interact with the s…
BlogThis guide explains what search engine optimization is, how search engines crawl, index, and rank pages, and what quality content looks like. You do not need homework, but a marketing plan still helps, because a useful SEO service uses…
BlogWelcome to the final edition of our Marketing series. Over these past months, we’ve dedicated each newsletter to one component of a Marketing Plan, and how you can do the research and strategizing needed to develop a plan for your company. In this last installment, we’ll summarize some highlights and provide links to…
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