Showing 15 of 80 articles · filtered by Digital Marketing
BlogWhen you ask this question more than 10 years ago: “Does your company have a website?” you would not be surprised when you meet a few people saying they don’t have a website for their companies. Some would even ask: “Why would I even need a website? My company is doing well in its sales, […]
BlogI believe that we are currently experiencing the most social the world has ever seen, with hordes of social networking sites proliferating in the Internet, with new ones being introduced everyday. Despite this smorgasbord of social networking platforms for my online marketing needs, I have decided to focus the bulk of…
BlogSo you are thinking of devising and implementing a sound search engine optimization (SEO) strategy for your website. Here are some very nine helpful tips to get you started. Many of these tips are so easy, that even a non-techie person like your mother would love. The rule “content is king” applies in online. Make […]
BlogA few years ago, a friend convinced me that it is time to scale back on traditional marketing tools like flyers, billboards, or television ads and to start exploring the possibilities of using the Internet. With much trepidation but also a bit of excitement, I slowly incorporated online for my business marketing mix,…
BlogThere’s no doubt about it, Facebook is a tour de force in online marketing. Just ask the investors who bought shares when the social networking company made its first public offer, or the host of small retailers who made Facebook their primary home. Here, I’m sharing my four favorite Facebook marketing techniques and…
BlogAre you looking for some marketing tips for your online business? Although there are hundreds of tips available, here are a few which might prove to be very helpful to online business owners like you that have a website. What does your website contain? After all, as they say content is king. Is your website […]
BlogMany people say the effects of the Internet in the 21st century are comparable to those of the technological revolution at the end of the 19th century. Indeed, the Internet has been such a huge influence in transforming the habits of human beings, and the way we communicate to others. I have found that the […]
BlogKlout. When I first saw that term, I thought someone must have been careless with editing. Klout. Klout. Klout score. I ended up seeing and hearing the term everywhere - always with a K, never a C, that I thought something must be up. And what a something it is. In today’s world, Klout has become such […]
BlogSocial networking is one of the most cost-efficient marketing and public relations tool in the Internet today. I strongly recommend getting your business into these social networking networks so it can be a part of a network not just of possible customers but also potential suppliers, partners, or financiers. Engaging…
BlogOne of the most enduring online marketing tools is the e-newsletter. When I first started using these e-newsletters for my own company, I was amazed at how many people I can reach by just sending out a simple email. My techniques back then were still very simple - I only upload and send a digital file of […]
BlogIn a blind taste test between Coca-Cola and Pepsi the results are almost always a 50/50 split; however, Coca-Cola has 43% of the market and Pepsi has 30%. Why? It would seem that Coca-Cola’s marketing is far superior. Many factors could be argued but I’m going to focus on one, the logo. The Coca-Cola logo […]
BlogIn today’s wired world, it is almost natural for businesses to market their products and services online. After all, a lot of people nowadays spend considerable time online not just to get information but also to purchase products and services they need and want. Having said that however, one wonders: So does this mea…
BlogWe get this question from many of our clients and the overall answer is quite simple. Search Engine Marketing is a form of Internet Advertising which promotes websites by increasing their visibility in search engines. Now that we have covered the short answer things can get a little more confusing because many in the…
BlogTen years ago if you sat down in a coffee shop you’d see a few people sipping their cappuccinos while reading a newspaper. Now most of those people are tapping and poking a smartphone or tablet computer. If there is one thing we can count on in this world, its change, and advertising must change […]
BlogHow can a business leverage social networking effectively? In order to maximize your presence on the social Web you must take advantage of social networks in all stages of the purchase funnel, from awareness to learning to buying to loyalty. It is short-sighted to focus only on advertising in social networks without a…
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