Showing 15 of 40 articles · filtered by Conversion
BlogIn this edition of our series on how to get a winning website, we’re going to talk about how the purpose of your site influences the structure and content. For most businesses, their website is the core of their marketing strategy. Other tactics get visitors to the site, and the site induces the customer to act on […]
BlogThe internet is famous, or maybe infamous, for it’s abundant use of acronyms. In addition, terminology tends to use words and phrases that we are familiar with, but in a totally different context. So, today we’re going to spell out, so to speak, a few of these. SEO stands for search engine optimization. What it […]
BlogSo far in this series, we’ve covered visibility, getting attention and appealing to your target audience, and pitching your solution. In this article, we’re going to talk about the call to action. The call to action is what you’re asking your potential customer to do next. With rare exception, every advertisement need…
BlogWe’re exploring the five key factors in effective advertising. First up is visibility. What we’re talking about here is getting the ads in front of your target audience. So, the first thing to think about is who are you targeting and where do you find them? Remember to consider market segments, and this is where […]
BlogWhile Mike and James had done everything they could to prepare for the change from 1999 to 2000 that some thought would cause havoc with computers around the globe, Mike spent New Year’s Eve babysitting his servers, just in case. As it turned out, everything was fine. The office had moved out of the “dungeon” […]
BlogThe first web page went live on August 6, 1991. It was created by Tim Berners-Lee to share information about the World Wide Web project which was intended as a communication tool for government agencies and universities. It ran on a NeXT computer at the European Organization for Nuclear Research, CERN. By 1993, anothe…
BlogIf only those were magic words that could make an entirely fake negative review disappear. But, they are not, and will not. Although feel free to scream it out anyway. No, unfortunately fake reviews, which are almost always negative, take much more time and effort to deal with; along with a good measure of self-contro…
BlogI realized the other day that many of our articles seem to relate more to product sellers than to service providers. While marketing strategies can be very similar, there are a few things that those who only provide services need to keep in mind. So, this one is for you! Know the rules of your […]
BlogIndustrial psychology has long been the foundation of advertising. The use of different colours, for example, to elicit feelings of excitement, trust, or luxury. That bright red “SALE” banner is no accident, nor is the choice of blue for IBM, Facebook, or BMO. Whether or not we actually trust Facebook, knowing what we…
BlogIn this web optimization series, we’re looking at methods to increase conversions - the number of site visitors who respond to your call to action to make a purchase, get a quote, or contact you. When we talk about features and functionality, we’re talking about the options provided for visitors to interact with the s…
BlogWeb optimization is a process used to maximize the number of visitor “conversions.” On an ecommerce website, a conversion is a sale, but conversions include any visitor action promoted on the site, such as filling out a Request for Quote form, sending an email or making a phone call to the company. We have a […]
BlogWelcome to the final edition of our Marketing series. Over these past months, we’ve dedicated each newsletter to one component of a Marketing Plan, and how you can do the research and strategizing needed to develop a plan for your company. In this last installment, we’ll summarize some highlights and provide links to…
BlogGenerally speaking, advertising is any form of promotion where you pay to display content at a particular venue. In this article, we’ll discuss the different kinds of advertising and the best methods to use for different types of companies, products, services and audiences. Effective advertising has three objectives:…
BlogThe practice of hiring younger personnel for older workmates to learn from is referred to as “reverse mentoring.” While that notion may not sound like a great idea to everyone, reverse mentoring can have incredibly positive results. Even if your target market doesn’t include those under 25, young adult mentors are wor…
BlogWhen you own your own business, taking time off can be tricky. You want to be the “go to” person for your clients; the one who is always there for them, at the ready to solve whatever problem they may have. You don’t want to miss calls from potential new customers; and announcing that you’re […]
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