Showing 10 of 40 articles · filtered by Conversion
BlogWho loves ya, baby? If you remember the Kojak television series and the detective’s now famous phrase, you’re old enough to also remember a much simpler time in the world of business. As long as your regular customers loved you and your products or services, that’s all that mattered. Well, we’re coming up on Valentine…
BlogIs it time to update your look? Marketing and innovation play a critical role in sharpening your competitive edge. Businesses that stay the same and never change get left in the dust. Updating your brand is a natural part of moving forward. Here are a few helpful tips for captivating attention and increasing sales. 1.…
BlogIT’S TIME TO ADD SOME SIZZLE TO YOUR SUMMER! It may not be beach weather yet, but it is definitely time to start planning your summer marketing program. Whether the warmer months are usually peaks or pits in business volume, you need to take advantage of the lighter hearted, spend-friendly mood that comes with the […]
BlogThe tech wizards and marketing gurus have made their predictions for 2015. Here’s our summary of how to find new customers and keep the existing ones coming back over the coming year. GET REAL We’ve said this ourselves before, but the pundits have put a fine point on it now; customers want to know who […]
BlogA few years ago, a friend convinced me that it is time to scale back on traditional marketing tools like flyers, billboards, or television ads and to start exploring the possibilities of using the Internet. With much trepidation but also a bit of excitement, I slowly incorporated online for my business marketing mix,…
BlogSocial networking is one of the most cost-efficient marketing and public relations tool in the Internet today. I strongly recommend getting your business into these social networking networks so it can be a part of a network not just of possible customers but also potential suppliers, partners, or financiers. Engaging…
BlogOne of the most enduring online marketing tools is the e-newsletter. When I first started using these e-newsletters for my own company, I was amazed at how many people I can reach by just sending out a simple email. My techniques back then were still very simple - I only upload and send a digital file of […]
BlogIn a blind taste test between Coca-Cola and Pepsi the results are almost always a 50/50 split; however, Coca-Cola has 43% of the market and Pepsi has 30%. Why? It would seem that Coca-Cola’s marketing is far superior. Many factors could be argued but I’m going to focus on one, the logo. The Coca-Cola logo […]
BlogWe get this question from many of our clients and the overall answer is quite simple. Search Engine Marketing is a form of Internet Advertising which promotes websites by increasing their visibility in search engines. Now that we have covered the short answer things can get a little more confusing because many in the…
BlogHow can a business leverage social networking effectively? In order to maximize your presence on the social Web you must take advantage of social networks in all stages of the purchase funnel, from awareness to learning to buying to loyalty. It is short-sighted to focus only on advertising in social networks without a…
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