Web Design Case Study - The Happy Herd Farm Sanctuary
Happy Herd Farm Sanctuary is dedicated to rescuing and providing lifelong care for farm animals, advocating for ethical treatment, and promoting a compassionate lifestyle. Their mission revolves around educating the public about animal rights, sustainability, and the importance of cruelty-free living. As their community grew, Happy Herd recognized the need for an online platform that could help amplify their message, showcase the sanctuary’s work, and engage with potential supporters.
They partnered with us to create a website that would represent their values, tell the stories of their animals, provide information on how to get involved, and offer opportunities for donations and volunteering.

About this Project
Happy Herd faced several challenges in creating an effective online presence:
Lack of Centralized Information: Without a dedicated digital platform, Happy Herd struggled to provide a consistent and accessible way for people to learn about the sanctuary’s mission, its rescued animals, and the programs available to the public.
Increasing Awareness and Engagement: While Happy Herd had a passionate community, their ability to reach new supporters and foster deeper engagement was limited without a user-friendly website. Streamlining Donation and Volunteer Opportunities: The sanctuary needed a platform that could facilitate donations, event sign-ups, and volunteer opportunities, allowing supporters to easily contribute to the cause.
OUR APPROACH
Our approach focused on developing a website that would serve as the cornerstone of Happy Herd’s online presence. We aimed to create a user-friendly, engaging, and visually appealing site that would:
Tell the Sanctuary’s Story: The website needed to convey the sanctuary’s compassionate mission and the life-changing impact of its work. We used storytelling to introduce each animal, share their journey, and show how donations directly support their care.
Enhance Navigation and User Experience: We designed a straightforward, intuitive layout that would allow visitors to easily navigate the site, learn about the animals, explore educational resources, and find ways to contribute or get involved.
Optimize for Donations and Volunteers: Given that donations and volunteer participation are critical to the sanctuary’s success, we placed clear calls to action throughout the site, encouraging people to contribute in a variety of ways—whether through one-time or recurring donations, volunteering, or attending events.
Mobile-Friendly Design: To ensure the site reached the largest audience possible, we built a fully responsive design that would look great and function smoothly across all devices, including smartphones and tablets.
Educational Resources: As part of their mission to raise awareness, Happy Herd wanted to educate the public about animal rights and sustainable living. We incorporated an educational blog and resource section to provide valuable content, including tips, stories, and resources to inspire action.
RESULTS
The new website has had a significant impact on Happy Herd’s ability to connect with its community and expand its reach:
- Improved Engagement: The clear, easy-to-use structure of the website has led to increased interaction with visitors, including more donations, volunteer sign-ups, and participation in events.
- Expanded Awareness: The website has helped Happy Herd raise awareness of their mission, attracting new supporters and allowing the sanctuary to share their important message with a wider audience.
- Streamlined Processes: By providing a central hub for donations, volunteer opportunities, and event updates, the website has streamlined the way Happy Herd communicates with its supporters, making it easier for people to get involved.
The new website has provided Happy Herd Farm Sanctuary with a powerful tool to further their mission of promoting compassion, sustainability, and animal rights. By sharing their story and offering an easy way for supporters to engage, donate, and volunteer, the website is helping the sanctuary expand its reach and grow its community.
Happy Herd now has a comprehensive online platform that supports their work and enables people to connect with their cause, whether through direct contributions or by learning how to live more ethically.
