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As NATGisIT expanded beyond telecom into full-scale IT services, their website struggled to keep up. The site lacked clear separation between service areas, offered minimal SEO for modern IT terms, and missed key conversion tools like downloadable guides and case studies. With new branches launching across BC, NATGisIT needed a streamlined, professional web presence to reflect their evolution.
Confusing site structure made it hard for users to distinguish telecom vs. IT services
Outdated content and weak SEO limited visibility for new offerings like managed IT and cloud voice
This is your opportunity to accelerate your business growth.
NATGisIT (formerly North American Telecommunications Group), a family‑run BC-based business with over 45 years in telecom, rebranded in 2018 to emphasize full-spectrum IT and communications services With branches across Abbotsford, Kamloops, Kelowna, and Vancouver Island, they provide:
Telecom: Cloud voice, premise-based systems, structured cabling
IT services: 24/7 managed IT, cybersecurity, backup/recovery, help desk, security cameras
Despite deep expertise, their online presence lacked strategic storytelling, streamlined UX, and SEO clarity—crucial for showcasing their expanded capabilities post‑rebrand. They came to IIAS needing:
A modern, intuitive site structure clearly separating telecom vs. IT services
SEO-optimized service pages to reflect both legacy telecom and new IT offerings
Case studies and downloadable resources to demonstrate thought leadership and build trust
We restructured the site to distinguish Telecom and IT offerings, reducing confusion and improving navigation for both new and returning visitors.
Core pages were rewritten with targeted keywords like “cloud voice” and “managed IT support,” helping NATG rank for both legacy and emerging services.
Calls-to-action like “Request a Service Call” and “Contact Support” were added throughout the site to drive conversions and streamline service requests.
The redesign ensured full responsiveness across devices—critical for on-the-go clients accessing NATG’s support or product info from the field.
Clearer Positioning: Visitors clearly differentiate between legacy telecom and new IT offerings
Better Engagement: Resource downloads and case studies now guide prospects through the sales funnel
SEO Gains: Optimized pages attract more targeted traffic for “cloud communications” and “network security”
Professional Image: Site aligns with NATGisIT’s status as Western Canada’s NEC dealer and trusted IT partner
By applying IIAS’s strategic content architecture and visual storytelling approach, we transformed NATGisIT’s website into a compelling showcase of decades‑long telecom heritage, cutting‑edge IT capabilities, and trusted service delivery. Let me know if you’d like help writing out the actual case study page or drafting the first one!
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