Web Design Case Study
Open Heart Counselling
Open Heart Counselling offers inclusive, trauma-informed therapy in a fully virtual setting. Their website needed to feel like that room: clear, quiet, and obvious about how to begin.
The Review
Open Heart Counselling, client review
Business Challenge
Clients needed calm before they booked
Open Heart Counselling provides trauma-informed therapy, including EMDR and work connected to ICBC, CVAP, FHNA, and IBS counselling, in a fully virtual setting. People arriving at a counselling site are often already overloaded. A static, hard-to-update site with unclear services makes that worse.
They needed a modern, accessible layout that presented services without a hard sell, explained coverage options in plain language, and made booking a first step that felt safe. The site also had to be easier for the practice to keep current as offerings change.
Just some of the pages we created
Desktop, tablet & mobile, designed to convert on every screen
Screen 1
Homepage Redesign
A calm homepage that explains the work and makes a first step obvious without shouting.
- Desktop
- Tablet
- Mobile
Screen 2
Services
Service and coverage pages written for people comparing virtual trauma-informed care.
- Desktop
- Tablet
- Mobile
Screen 3
Contact
The booking path for clients ready to take a first step.
- Desktop
- Tablet
- Mobile
Solutions We Delivered
A website that behaves like a careful first session
IIAS designed the Open Heart experience around the real client job: understand the care, see if it fits, and book without being rushed.
Calm, Accessible Layout
The design is quieter and easier to read, so the first visit does not feel like a landing page shouting for a conversion.
Service & Coverage Pages
Therapy types and coverage options are explained in plain language, so a client can see whether Open Heart is the right fit before they reach out.
Booking as a First Step
The path to start is clear and persistent without being aggressive, a next step, not a countdown timer.
Easier to Keep Current
The site is structured so the practice can update services and notes without living inside a static page that is hard to maintain.
Key Outcomes
What changed for Open Heart Counselling
- Gave Open Heart a digital presence that matches a trauma-informed virtual practice
- Made services and coverage easier to understand before a first conversation
- Created a booking path that feels like a next step, not a hard sell
- Improved accessibility and mobile reading for people already under stress
- Made the site easier for the practice to keep current
- Built a calm base that can add resources as the practice grows
Conclusion
A stronger digital foundation for Open Heart Counselling
The new Open Heart website does not try to sound like every other clinic ad. By focusing on calm design, service clarity, and a booking path that respects the visitor, IIAS helped the practice give people a quieter way to start.
The Next Step
Want a website like Open Heart’s?
If your care is careful but the website is noisy or unclear, the right clients will not book. Let’s talk.
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