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Web Design Case Study:

Classical Education Books

Business Challenge

CEB aimed to grow its online presence and better serve homeschooling families nationwide—but faced key obstacles:

  • Complex inventory: Thousands of SKUs (books, curricula) needed logical organization and filtering.

  • Local & national reach: Ensure site performs well for both Vancouver‑area locals and distant Canadian customers.

  • User trust & brand identity: Reflect their personalized, faith‑infused approach to classical education.

Just some of the pages we created

A Classical Foundation for Canadian Homeschoolers

Helping a small Abbotsford bookshop grow into a trusted nationwide hub for classical education materials.
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From Shelves to Search Bars - Classical Education

We transformed CEB’s vast inventory into an organized, searchable online bookstore that parents actually enjoy using.
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Personalized Service, Professional Platform

By blending warm storytelling with e-commerce best practices, we gave CEB the digital presence it deserved.
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Client Overview

Classical Education Books is a family-run homeschool bookstore based in Abbotsford, BC, dedicated to providing Canadian families with trusted classical and faith-based educational materials. Founded by Hester VanBraeden, the business offers carefully curated curriculum packages, rich literary resources, and personalized customer service. What started as a local initiative has grown into a nationwide support hub for homeschooling parents, Christian schools, and classical education advocates across Canada.

classicaleducationbooks.ca
  • Structured and searchable online catalog: Organized thousands of SKUs into a streamlined digital storefront with intuitive filters for grade, subject, and publisher.
  • Optimized for Canadian shoppers: Integrated flat-rate national shipping and tailored content to meet the needs of homeschooling families from coast to coast.
  • Faith-forward branding: Preserved the founder’s personal voice while elevating the site’s visual and content identity to reflect warmth, trust, and expertise.
  • Empowered team with simple tools: Built a backend system the CEB staff could easily manage—handling orders, product updates, and seasonal promotions without technical help.
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Solutions We Delivered

IIAS collaborated with CEB to rebuild their website with strategic improvements:

Site structure overhaul

Implemented clear, parent‑friendly navigation with categories like “Curriculum,” “Canadian Heritage,” and “Inclusive Education,” mirroring in‑store shelving

Seamless browse + discover

Filters added—by grade, subject focus, publisher—paired with optimized product pages like “Simply Classical Curriculum Manual: Level A” and themed bundles (“Oceans Book Package”) to guide decision‑makers visually

Canadian focused e‑commerce

Integrated flat‑rate shipping across Canada and secure payment options, addressing concerns around cost and logistics for remote buyers

Rich storytelling & team representation

Added an ‘About Us’ section featuring Hester and staff, bringing authenticity and building connection. Reviews section highlights positive feedback like “truly love books… kindred spirits”

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Key Outcomes

  • Enhanced trust and engagement: Over 120 glowing Google reviews, strong user testimonials

  • Streamlined operations: CEB’s team can effortlessly manage stock and shipping details.

  • Growth in reach: Increased average order value and year-round engagement—not just during back‑to‑school.

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Conclusion

By partnering with IIAS, Classical Education Books was able to evolve from a beloved local bookstore into a fully capable nationwide e-commerce brand—without losing the personal touch that made it special. From technical improvements to heartfelt storytelling, every element of the rebuild was designed to support Canadian homeschoolers more effectively. The result? A platform that feels just as warm and welcoming as walking through their front door—only now, it’s open to families across the country, 24/7. Ask ChatGPT

What People Say About Us

Client Testimonials

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Diane Marsh profile picture
Diane Marsh
1 year ago
Redid our website and email system and listened to what we wanted and did a great job. We are pleased with the way the new website draws your interest to the animals and the charity.
Glenda profile picture
Glenda
1 year ago
Our website is a critical link to the supporters of the non profit I work with. Nick and Paul took time to understand our unique needs and tailor the design and esthetic to align to our goals.

Meetings were always well structured, timely and informative. Support was only ever a quick request away. We are so pleased with the end result, delivering on objectives and coming in on budget.
Chelsea Lenser profile picture
Chelsea Lenser
2 years ago
Great work, friendly and easy to collaborate with.
John Lopez profile picture
John Lopez
2 years ago
Nick and Mike were fantastic helping us grow our contracting business. From web design, marketing strategy, and all the fine tune adjustments throughout the years the friendly team at iias took care of that end for us so we could do what we do best. And now that other opportunities are evolving for us we are looking forward to growing those businesses together with the iias team support.
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HD Plastic
2 years ago
We work with IIAS for the past two years for our food packaging website, and I can't say enough about their excellent service. Nick and his team are incredibly attentive, always responsive to our needs, and demonstrate great professionalism in every interaction. Thanks to their expertise, we've seen consistent growth in our organic traffic over the last two years. I highly recommend IIAS for anyone looking to improve their SEO strategy!
Jeet Sidhu profile picture
Jeet Sidhu
2 years ago
Our family business had the great pleasure of working with Mike and his team at International Internet Advertising Services. Mike was extremely helpful and gave us practical ideas and as well as amazing ideas outside the box.

We had a major deadline for an industry event and Mike got the website and related materials for the event done in a very short amount of time. We thought we approached Mike too late for the event but he hustled and got it done.

We are grateful to IIAS and we absolutely love their designs and the feedback from our industry partners validates this.

I strongly recommend Mike and his team as they will get the job right, on time and within budget.
Michelle Demarinis profile picture
Michelle Demarinis
3 years ago
My website had crashed and iias had it up and running in no time. They also improved the look of my site. Very impressed with their knowledge and capability.
Jamie Hennessy profile picture
Jamie Hennessy
3 years ago
IIAS is top notch and will help your business get better results with less investment in google adds.
Sean MacNeil profile picture
Sean MacNeil
3 years ago
Fast project turnaround and concise communication in all phases of development and implementation
Danielle Holtjer profile picture
Danielle Holtjer
3 years ago
Nick and his team are lovely! He guided me through a start-up website, and we are now at 4000 visits a month. Highly recommend everyone at IIAS.
Gina Spencer profile picture
Gina Spencer
3 years ago
Knowledgeable and outstanding customer service!
Moreza Bahar profile picture
Moreza Bahar
3 years ago
We used IIAS for our digital marketing and they've helped our website generate leads for our business. It's been a great experience working with Nick and his team there. I have referred IIAS to a number of my friends and I also strongly recommend it here.
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khatereh nejadkazemi
3 years ago
Nick and their team go above and beyond to help their clients achieve their desired goals. They are very professional, knowledgeable, and punctual. Nick always gives best advice to his clients and I wholeheartedly recommend him.
Steve Klassen profile picture
Steve Klassen
3 years ago
Upon a chance encounter with Nick, he was quick to offer his services in helping us get our website up and running. Despite my limited knowledge and endless questions regarding all things tech & websites, he was patient, insightful and generous with his time. He was great at following up with our status and satisfaction with the site. Plus he gave us a great discount for his services. I can honestly say that without Nick, I'd still be floundering in trying to get our site up and running.
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Beauty En Route
5 years ago
I have been working with Nick and his team at iias for SEO for the past six months and have had amazing results. In this time, I can see that our website traffic has tripled from Google, and we are also getting around twice as many people seeing our map listing on Google. On top of the impactful improvements they have made to my traffic, Nick is also great at communicating. I can tell they care about me because we have meetings every month and they make sure I'm in the loop with their detailed reports and understand the basics of what they are even doing. Nick has also always gone the extra mile to answer any questions I have.

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