User research
What your customers need to see to trust you
Before we draw screens, we work out the jobs the site has to do: a call, a quote, a booking. That decides the layout.
UI/UX design · Surrey
IIAS is an SEO and marketing company that builds websites, based in Abbotsford since 1995. UI is how the site looks and behaves. UX is whether someone in Surrey can find the service, trust you, and call without getting lost.
Not sure if you need a redesign or a few UX fixes? That is the review. In person in the Lower Mainland or online.

Why it matters
Most "UI/UX" pages sell workshops and wireframes that never become a live site. We design the interface as part of the website people in Surrey actually use. If the path to a quote is buried, the colours will not save it.
We do not invent conversion-rate lifts on this page. The proof is live sites we built, each with a different job: a roofer, a defence lawyer, and a bin rental company. Click through and try them on a phone.
Keep going from here to Surrey website design, the main website design process, or contact for the free review. SEO for the same city lives on Surrey SEO.
Proof, not promises

Clearbrook Roofing
Designed around how people hire a roofer
Service, city, and urgency paths, with a quote that is easy on a phone. Built for the Fraser Valley, including Surrey.

AG Criminal Law
A page for each charge and each area
The site had to make sense to someone under stress. Clear paths, not decoration.

KCJ Waste Disposal
A bin quote from a job-site phone
People who need a bin are often in the middle of a cleanout. We put the quote up front and answered common questions before they had to call.
Next step
The free review looks at your current pages the way a customer would, then tells you what to fix first.
What we do
Research, structure, interface, and testing, shipped as a working site.
What your customers need to see to trust you
Before we draw screens, we work out the jobs the site has to do: a call, a quote, a booking. That decides the layout.
Navigation that matches how people think
Services, areas, and next steps in the order customers actually look for them, so nobody hunts for the phone number.
The layout before the paint
Simple page maps you can mark up. We agree the flow first, then design, so we are not arguing about colour while the path is still wrong.
Type, colour, and controls that hold up on a phone
Buttons large enough to tap, text that is readable, and a look that matches the work you do, not a leftover template.
Clickable drafts on a staging site
You walk the homepage and key pages before we build. Three revision rounds are included on a typical website project.
Tested on desktop, tablet, and phone
Every form, link, and button is checked before launch. A pretty mockup that breaks on Android is not UX.
The design has to launch
Wireframes and UI are part of the website project: CMS, mobile-first build, and SEO-ready structure. See Surrey website design for price shape and timeline.
Surrey website designHow it works
Four steps. The first one costs nothing.
We use your live site the way a Surrey customer would. If the leak is UX, we say so. If it is SEO or ads, we say that too.
The pages, the order, and the next step on each one, agreed before visual design.
Look and feel on a private staging site, with three rounds of changes on a typical build.
The same team codes it, tests every path, and goes live. UX that never ships is not the job.
FAQ
Usually no. For Surrey businesses we design the interface as part of the website build. If you already have a site and only the flow is wrong, the free review will say so. See Surrey website design for the full build.
No. We are based in Abbotsford and work across the Lower Mainland and Canada. This page is for people searching Surrey UI/UX. The same team does the work.
Sometimes. If the structure is sound, clearer calls to action, faster pages, and a shorter form can be enough. That is what the review is for.
Yes. Structure, headings, and a path Google can crawl ship with the design. UX that hides the service pages from search is not finished work.
Get your free growth review, in person or online. No cost, no obligation.