Web Design Case Study
Clearbrook Roofing
Clearbrook Roofing had the crews and the reputation. Their website needed to match that trust online, with clear services, local coverage, and an easy path from search to quote.
Business Challenge
Roofing services were hard to understand online
Clearbrook Roofing serves homeowners and commercial clients across Abbotsford, Chilliwack, Langley, Surrey, and the wider Fraser Valley. The business offers roof repair, replacement, inspections, maintenance, and specialized systems, but that depth was hard to communicate through a thin or confusing website.
Prospective customers needed to understand which services applied to their roof, confirm the company worked in their area, and request help quickly, especially for leaks and emergency repairs. Without clear service pages, local coverage, and strong calls to action, good leads were left guessing.
Just some of the pages we created
Desktop, tablet & mobile, designed to convert on every screen
Screen 1
Homepage Redesign
A conversion-focused homepage built to establish trust quickly, highlight key roofing services, and guide Fraser Valley visitors toward quote requests and co…
- Desktop
- Tablet
- Mobile
Screen 2
Roofing Services
We structured service pages so residential and commercial offerings are easy to browse, from repairs and replacements to inspections, ventilation, and emerg…
- Desktop
- Tablet
- Mobile
Screen 3
Contact & Quote Path
Clear contact and inquiry pathways make it faster for homeowners and commercial clients to reach the team for estimates, inspections, and urgent roof issues.
- Desktop
- Tablet
- Mobile
Solutions We Delivered
Clear service architecture and local lead paths
IIAS designed the Clearbrook Roofing website around how real customers search for roofing help, by service type, by city, and by urgency.
Service Organization
We organized residential and commercial roofing services into clear pages so visitors can quickly find repair, replacement, inspection, and specialty options.
Local Service-Area Coverage
Dedicated area pages help Clearbrook show up for nearby searches and confirm coverage across Abbotsford, Chilliwack, Langley, Surrey, and surrounding communities.
Mobile-Friendly Experience
The site was built for phones first, so homeowners can browse services, reviews, and contact options while dealing with a leak or comparing contractors on the go.
Quote & Contact Conversion
Strong calls to action and simplified inquiry paths make it easier to request a quote, book an inspection, or reach the team for emergency roofing support.
Key Outcomes
What changed for Clearbrook Roofing
- Modernized Clearbrook Roofing’s online presence
- Made residential and commercial services easier to understand
- Created clearer pathways for quotes, inspections, and emergency contact
- Strengthened local service-area structure for Fraser Valley search
- Improved mobile browsing for homeowners comparing contractors
- Built a scalable framework for future service and location pages
Conclusion
A stronger digital foundation for Clearbrook Roofing
The new Clearbrook Roofing website gives the company a digital front door that matches the quality of their work in the field. By combining clear service architecture, local coverage, and conversion-focused design, IIAS helped Clearbrook turn more search traffic into trusted inquiries across the Fraser Valley.
The Next Step
Want a website like Clearbrook Roofing’s?
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