- your service near me#9 → #1
- emergency your trade#6 → #2
- best your service city#11 → #3
Local SEO · Google Business Profile
Local SEO for Google Business Profile: show up in the map pack when nearby customers search.
IIAS is an SEO and marketing company that builds websites, based in Abbotsford since 1995. When someone nearby searches for what you do, we work to put your listing in the three map spots above the regular results, then make the website the reason they call.
Not sure if the leak is the profile, the website, or Google Ads? That is what the free review is for. In person or online.
Why the map pack
Local SEO puts you where people choose, not page two
Most local searches show a map pack of three businesses before the regular results. If you are not in that pack, you are asking people in a hurry to scroll past ads, directories, and your competitors.
Google Business Profile is the listing that feeds that pack. Categories, hours, photos, reviews, and a consistent name, address, and phone number across the web decide whether Google trusts it. The website still has to match: service pages and city pages that answer the same searches.
We do not invent ranking numbers. The proof below is from a published case study on this site. For a full look at search, maps, and AI answers together, see our SEO services page.
Proof, not promises
Map rankings we published, from a real Abbotsford client
AG Criminal Law is the local SEO example on this site. Ask about it on your review call. TODO: add further Google Business Profile examples when they are ready to publish.
1.37
average map rank, from 21.00
For "criminal lawyers Abbotsford," their average position across the Abbotsford map went from 21.00 to 1.37 between March 2025 and April 2026. They also reached #1 for "violent crime lawyer."
Drag to compare GeoGrid rankings
#1
in Chilliwack
Sterling Patrol ranks #1 in Chilliwack for six security searches we track. Local SEO, not a national template.
Next step
Want to see where you stand on the map?
The free review looks at your Google Business Profile, nearby competitors, and whether the website is holding the listing back.
What we do
Google Business Profile and local SEO services
The profile, the reviews, the listings, and the pages that support them. One in-house team.
Google Business Profile
The listing Google actually ranks
Your primary category is the biggest lever you control on the map. We set it correctly, add only the secondary categories that apply, fill services and areas, and keep hours current, because Google favours businesses that are open when someone searches.
Reviews and responses
Recent reviews, not a frozen star rating
After the profile itself, reviews move the map. The star rating matters, and so does how many reviews have written text, how recent they are, and whether they keep arriving. We set up a way of asking that your team will actually use.
Photos, posts, and products
A profile that looks open for business
Photos of the work, the team, and the location, plus regular Google posts, tell both people and Google that the listing is alive. We keep that cadence going instead of leaving a profile that last changed two years ago.
Citations and NAP
The same name, address, and phone everywhere
Your details sit on dozens of sites you have never logged into. When those copies disagree, Google trusts all of them a little less. We audit duplicates, submit through the aggregators that feed everyone else, then lock the listings so they stay correct.
Location pages
A page for each area you actually serve
The profile gets you on the map. The website has to match: a page for each service and each city you cover, written for the searches people type, not a single homepage that claims everywhere.
Local keywords
The searches people nearby actually type
We map the local terms that bring work, then tie each one to a page and to the categories on your profile. "Near me" searches and city-plus-service searches are the ones that fill the calendar.
Reporting
Rankings, calls, and direction requests, in plain English
Each month you see what moved on the map and on the website, from the same Canadian team that does the work. Month to month, with 30 days notice.
Full SEO programHow it works
What happens after you get in touch
Four steps, and the first one costs nothing.
1 · The free growth review
We look at the live Google Business Profile, duplicates, categories, reviews, and where you show on the map today. Sometimes the first move is the website or Google Ads. We will say so.
2 · A written plan and a price
What we would fix first, what it costs each month, and what we expect the profile to do, in writing before you commit.
3 · The first few months
Categories, hours, photos, citations, and the review workflow start together. Location pages on the site follow. Most businesses see measurable movement in three to six months.
4 · Every month after
Posts, review replies, listing lock, and a plain-English report. Month to month, with 30 days notice.
FAQ
Local SEO and Google Business Profile: questions people actually ask
It is the listing Google shows on Maps and in the map pack of local search results: your name, address, phone, hours, photos, reviews, and categories. It used to be called Google My Business. If that listing is incomplete or wrong, people nearby never see you.
The profile is the centre of local SEO, not the whole job. Reviews, citations, location pages, and a website Google can crawl all support it. With IIAS those pieces sit in one program. See search engine optimization for the rest of the stack.
No. Nobody can honestly promise a #1 map spot. What we will do is set the profile up properly, keep it current, and show you every month whether rankings, calls, and direction requests moved.
Most businesses see measurable movement in three to six months. How fast depends on how crowded the map is and what shape the profile is in. The free review is where we tell you which end of that range you are looking at.
Yes. Most of the work is cleaning up an existing listing: the wrong category, missing hours, duplicate listings, or reviews that stopped arriving. We do not invent a second profile.
Ads buy the top of the page today. The map pack and organic listings keep sending calls after the budget pauses. A lot of our clients run both. The free review tells you which leak to fix first.
Yes. We work with businesses across the Fraser Valley, including Abbotsford and Surrey and Vancouver, and with clients across Canada.
See where you stand on Google Maps before the next local search.
Get your free growth review, in person or online. No cost, no obligation.