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Open Heart Counselling had a deep vision: to offer inclusive, trauma-informed therapy (including EMDR, ICBC, CVAP, FHNA, and IBS counselling) in a welcoming, fully virtual setting. But their existing site was static—difficult to update, hard to navigate for clients, and offered limited scope for clear service presentation.
They needed:
A modern, accessible layout highlighting diverse counselling offerings.
Clear call-to-actions for free consultations and bookings.
A site that reflected their warm, empathetic brand and built client trust.
This is your opportunity to accelerate your business growth.
Open Heart Counselling, led by Registered Clinical Counsellor Karen Mitchell, offers virtual therapy services across British Columbia. With a focus on trauma-informed care, EMDR, and inclusive support for individuals and couples, the practice needed a website that felt as safe and welcoming as the sessions themselves. IIAS stepped in to create a digital space that reflects Karen’s compassionate approach, simplifies access to counselling, and empowers clients to take their first step toward healing.
We crafted a soothing, heart-centered aesthetic that mirrors the supportive nature of Karen’s counselling style.
The new structure guides visitors from learning about services to booking a consultation in just a few intuitive clicks.
Each counselling option—like EMDR, CVAP, and trauma therapy—is now explained with accessible, reassuring language.
We ensured the entire site functions beautifully on all devices, crucial for clients accessing virtual therapy on the go.
Increase in online consultation requests thanks to clear CTAs and simplified booking flow
Improved client confidence through transparent service descriptions and warm, inclusive messaging
Reduced email inquiries due to a robust FAQ section answering common client questions
Greater mobile engagement with a fully responsive design tailored for on-the-go users seeking virtual therapy
The Open Heart Counselling rebuild wasn’t just about modernizing a website—it was about creating a digital sanctuary that mirrors the care and clarity clients receive in therapy. With a focus on empathy, accessibility, and ease of use, IIAS delivered a platform that empowers visitors to take meaningful steps toward healing, right from their first click.
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