Web Design Case Study
TherapyNow
TherapyNow helps high-functioning adults get specialized EMDR and trauma therapy. Their website needed to do the same job online: explain the work, show who it is for, and make booking a fit call fast and obvious.
The Review
How TherapyNow Counseling Built a Growth-Focused Website with IIAS
Business Challenge
Clients needed clarity before they booked
TherapyNow is a telehealth-first practice led by Tevin Davis, serving adults across California with EMDR, trauma therapy, identity-aware care, and intensives. Those visitors often arrive already carrying a lot, they look fine on the outside and still feel stuck. They want to know what the work is, whether it is a fit, and how to start without bouncing through a confusing site.
If service details, fees, and booking steps are buried or unclear, people leave and look for another therapist. TherapyNow needed a website that reduced friction: plain-language service messaging, an obvious fit-call path, and a mobile experience that works when someone is reading from the couch after a long day.
Just some of the pages we created
Desktop, tablet & mobile, designed to convert on every screen
Screen 1
Homepage Redesign
A clean, action-oriented homepage that explains who TherapyNow is for, builds confidence quickly, and pushes visitors toward a free fit call and service pages.
- Desktop
- Tablet
- Mobile
Screen 2
Services
We made the service path a first-class experience so visitors can understand EMDR, trauma work, high-performing-adult care, and intensives without digging th…
- Desktop
- Tablet
- Mobile
Screen 3
Fees & Booking Path
A straightforward booking experience for clients who need to understand private-pay options, fit calls, Jane App scheduling, or how to start with TherapyNow.
- Desktop
- Tablet
- Mobile
Solutions We Delivered
A website built around fit and booking
IIAS designed the TherapyNow experience around the real client job: understand the care and start a conversation with as little friction as possible.
Clear Service Messaging
We tightened the homepage and service copy so visitors immediately understand what TherapyNow offers, EMDR, trauma-informed care, and specialized work for high-functioning adults.
Fit-Call Conversion Paths
Fit-call and booking pathways were elevated so the next step is always obvious, especially for people who are ready for deeper work but not ready to guess at a full course of treatment.
Mobile-Friendly UX
The site was optimized for phones so clients can read, compare services, and request a fit call from home without fighting a desktop layout.
Fees, Locations & Booking Support
Supporting pages answer how private-pay works, where telehealth is available, and how Jane App booking starts, so fewer inquiries stall out before a first conversation.
Key Outcomes
What changed for TherapyNow
- Modernized TherapyNow’s online presence for specialized EMDR and trauma therapy
- Made fit-call and booking requests easier to find and complete
- Improved mobile usability for clients reading after hours
- Clarified service messaging for high-functioning adults considering deeper work
- Reduced friction between first visit and a booked conversation
- Built a scalable base for future service, location, and resource pages
Conclusion
A stronger digital foundation for TherapyNow
The new TherapyNow website turns specialized trauma care into a clear digital experience. By focusing on fit calls, plain-language messaging, and mobile conversion, IIAS helped TherapyNow give clients a faster path from “I think I need this” to a completed inquiry.
The Next Step
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