Web Design Case Study
Direct Heat
Direct Heat had five decades of local trust. Their website needed to match that reputation online, with clear services, local coverage, and an easy path from search to booked service or quote.
“Comfort without the guesswork, explained clearly online.”
Business Challenge
HVAC services were hard to navigate online
Direct Heat has served Abbotsford and communities across the Fraser Valley since 1976. The company offers furnace and heat pump work, air conditioning, tankless and tank water heaters, boilers, duct cleaning, financing, rebates, and an Elite membership program, but that breadth can overwhelm homeowners if the website is thin or confusing.
Prospective customers needed to understand which service applied to their home, confirm coverage in their city, and book help quickly, whether for a repair, seasonal maintenance, or a full system replacement. Without clear service pages, local coverage, and strong calls to action, good leads were left guessing.
Just some of the pages we created
Desktop, tablet & mobile, designed to convert on every screen
Screen 1
Homepage Redesign
A conversion-focused homepage built to establish trust quickly, highlight heating, cooling, water heating, and air quality services, and guide Fraser Valley…
- Desktop
- Tablet
- Mobile
Screen 2
Heating Services
We structured heating pages so furnace and heat pump installation, repair, and maintenance are easy to browse, with clear next steps for homeowners who need…
- Desktop
- Tablet
- Mobile
Screen 3
Contact & Book Path
Clear contact and booking pathways make it faster for homeowners to reach the team for repairs, replacements, Elite membership, and seasonal service requests.
- Desktop
- Tablet
- Mobile
Solutions We Delivered
Clear service architecture and local lead paths
IIAS designed the Direct Heat website around how real customers search for HVAC help, by system type, by city, and by urgency.
Service Organization
We organized heating, cooling, water heating, and indoor air quality into clear pages so visitors can quickly find installation, repair, and maintenance options.
Local Service-Area Coverage
Dedicated area pages help Direct Heat show up for nearby searches and confirm coverage across Abbotsford, Chilliwack, Mission, Langley, and surrounding communities.
Membership & Resources
Elite membership, financing, rebates, and reviews are easy to find, so homeowners can plan long-term protection, not just react to a breakdown.
Book & Quote Conversion
Strong calls to action and simplified inquiry paths make it easier to book service, request a quote, or call the team for urgent HVAC support.
Key Outcomes
What changed for Direct Heat
- Modernized Direct Heat’s online presence for a 50-year Fraser Valley brand
- Made heating, cooling, and water-heating services easier to understand
- Created clearer pathways for booking service and requesting quotes
- Strengthened local service-area structure for Fraser Valley search
- Highlighted Elite membership, financing, and rebates without cluttering the home path
- Improved mobile browsing for homeowners comparing HVAC contractors
Conclusion
A stronger digital foundation for Direct Heat
The new Direct Heat website gives the company a digital front door that matches five decades of local trust. By combining clear service architecture, local coverage, and conversion-focused design, IIAS helped Direct Heat turn more search traffic into booked jobs and trusted inquiries across the Fraser Valley.
The Next Step
Want a website like Direct Heat’s?
If homeowners can’t tell what you do or how to book you, you’re leaving jobs on the table. Let’s talk.
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