Web Design Case Study
Mr Lawn
Mr. Lawn installs lawns people can see from the street. Their website needed to do the same job online: show the finish, explain the services, and make a free quote fast to request.
Business Challenge
Homeowners needed the lawn before they called
Mr. Lawn Installation & Landscape has installed lawns, turf, and related landscaping across Vancouver, Surrey, Abbotsford, and the rest of the Lower Mainland since 2014. Visitors arrive comparing sod, artificial turf, hydroseeding, and hardscape, and they want a quote.
If service details and the contact form are buried, the next installer gets the job. They needed a site that showed the work, made service pages easy to scan, and kept a free-quote path in reach on a phone.
Just some of the pages we created
Desktop, tablet & mobile, designed to convert on every screen
Screen 1
Homepage Redesign
A lawn-install homepage that shows the work and puts a free-quote form where Lower Mainland homeowners expect it.
- Desktop
- Tablet
- Mobile
Screen 2
Lawn Installations
The flagship service page for sod jobs, grading, and new-construction lawns.
- Desktop
- Tablet
- Mobile
Screen 3
Contact / Quote
The quote path on the homepage for people ready to book an install.
- Desktop
- Tablet
- Mobile
Solutions We Delivered
A website built around installs and a quote
IIAS designed the Mr. Lawn experience around the real homeowner job: see the lawn, confirm the service, then request a quote.
Work Shown First
Photography and service pages lead with finished lawns, so visitors can judge the work before they call.
Service Clarity
Lawn install, turf, hydroseeding, gardens, and hardscape are easier to tell apart, instead of one generic landscaping page.
Quote-First Conversion
Free-quote forms and contact stay visible on the homepage and service pages.
Mobile-Friendly UX
The layout is built for homeowners browsing from the yard or the driveway.
Key Outcomes
What changed for Mr Lawn
- Gave Mr. Lawn a site that matches a high-visibility outdoor trade
- Made lawn, turf, and related services easier to understand
- Put quote requests where Lower Mainland homeowners expect them
- Improved mobile usability for people comparing local installers
- Reduced friction between first visit and a quote
- Built a structure that can add service areas and seasonal offers
Conclusion
A stronger digital foundation for Mr Lawn
The new Mr. Lawn website treats installation like the visual service it is. By focusing on photos, service clarity, and a quote path, IIAS helped the team give homeowners a faster route from “I need a lawn” to a completed inquiry.
The Next Step
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