Web Design Case Study
Claybell Transport
Claybell moves freight. Their website needed to do the same job online: name the equipment, show they are available, and make requesting a quote obvious for shippers who do not have time to guess.
Business Challenge
Shippers needed the fleet before they called
Claybell Transport is a family-owned trucking company based in Abbotsford, with dry vans, climate-controlled vans, courier and expedited freight, plus flatbed and heavy haul. Shippers arrive with a load, a temperature requirement, and a deadline, not a wish to read a slogan.
If service types, coverage, and inquiry forms are buried, the next carrier gets the load. Claybell needed a website that reduced friction: plain-language service pages, an obvious quote path, and a mobile experience that works on a dock phone.
Just some of the pages we created
Desktop, tablet & mobile, designed to convert on every screen
Screen 1
Homepage Redesign
A freight homepage that names dry van, reefer, and expedited work, then pushes shippers toward a quote.
- Desktop
- Tablet
- Mobile
Screen 2
Services
Service pages for temperature-controlled, dry, courier, and heavy-haul work.
- Desktop
- Tablet
- Mobile
Screen 3
Contact
The inquiry path for shippers who need a Fraser Valley freight partner.
- Desktop
- Tablet
- Mobile
Solutions We Delivered
A website built around freight quotes and clarity
IIAS designed the Claybell experience around the real shipper job: confirm the equipment and send the load details.
Clear Service Messaging
Dry van, reefer, courier, and heavy haul are named as distinct paths, so a visitor is not guessing what the fleet can take.
Quote-First Conversion Paths
Contact and quote pathways stay visible so a dispatcher can start a conversation without hunting through the site.
Mobile-Friendly UX
The layout is built for phones on a dock or in a cab, readable, fast, and obvious about the next step.
B2B Proof, Not Slogans
The site presents Claybell as a freight partner with hours, equipment, and a way to reach the team, not a generic logistics brand.
Key Outcomes
What changed for Claybell Transport
- Modernized Claybell’s online presence for Fraser Valley and North American freight
- Made quote and contact requests easier to find and complete
- Clarified dry van, reefer, expedited, and heavy-haul options
- Improved mobile usability for dispatchers and shippers
- Reduced friction between first visit and a shipment conversation
- Built a scalable base for future service and coverage pages
Conclusion
A stronger digital foundation for Claybell Transport
The new Claybell Transport website turns a working freight company into a clear digital experience. By focusing on equipment, quotes, and mobile conversion, IIAS helped Claybell give shippers a faster path from “I have a load” to a completed inquiry.
The Next Step
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