Showing 11 of 11 articles · filtered by Ecommerce
BlogConversion rates measure a website’s ability to convert visitors into customers. For an ecommerce site, the ultimate conversion is the completion of a sale, while for an information site, it’s often generating a lead through the submission of a contact form or a phone call to the business. In terms of optimization tho…
BlogAMP Up Your Mobile SEO: A Comprehensive Guide Businesses are constantly seeking strategies to enhance their online presence and performance. Accelerated Mobile Pages (AMP) have emerged as a pivotal technology in this quest, particularly in optimizing mobile SEO. This comprehensive guide discusses the practicalities an…
BlogSchema Markup Mastery: Boost Your SEO with Structured Data Schema Markup has emerged as a vital tool for businesses seeking to enhance their SEO. This article discusses the multifaceted benefits and practical approaches to implementing Schema Markup, a powerful form of structured data that significantly boosts a websi…
BlogVoice Search Optimization: Capturing the Voice-First Audience Voice search optimization is rapidly becoming a cornerstone for business success. This transformation, driven by the increasing use of voice-activated devices, demands a new approach to SEO, one that is attuned to the nuances of spoken language and the dis…
BlogIn this edition of our series on how to get a winning website, we’re going to talk about how the purpose of your site influences the structure and content. For most businesses, their website is the core of their marketing strategy. Other tactics get visitors to the site, and the site induces the customer to act on […]
BlogTime flies whether you’re having fun or not, and looking back at these past few years, it seems like we moved ahead at rocket speed. In the midst of a pandemic - one oddly enough that slowed days but shot through months - a number of concerns that had been bubbling along, came to a […]
BlogWeb optimization is a process used to maximize the number of visitor “conversions.” On an ecommerce website, a conversion is a sale, but conversions include any visitor action promoted on the site, such as filling out a Request for Quote form, sending an email or making a phone call to the company. We have a […]
BlogWelcome to the final edition of our Marketing series. Over these past months, we’ve dedicated each newsletter to one component of a Marketing Plan, and how you can do the research and strategizing needed to develop a plan for your company. In this last installment, we’ll summarize some highlights and provide links to…
BlogWhether offline or online, marketers like you face a variety of challenges. In the online world, many marketers worry of not getting enough reach or traffic to their sites, or not being able to profit from their target market. What are some of the top Internet marketing challenges, and what are ways how to solve […]
BlogHow can a business leverage social networking effectively? In order to maximize your presence on the social Web you must take advantage of social networks in all stages of the purchase funnel, from awareness to learning to buying to loyalty. It is short-sighted to focus only on advertising in social networks without a…
1997 was a note from the IIAS team reflecting on progress with Fraser Valley clients, websites launched, SEO campaigns refined, and local businesses helped get found online.What we were focused…
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