Showing 15 of 43 articles · filtered by Branding
BlogWe use a five-step model of the buying cycle to identify opportunities for marketing. The first step is the consumer identifying a need or desire. They may know exactly what they want, or they may have a problem they want to solve, but don’t know yet what the solution is. In some cases, the desire […]
BlogTime flies whether you’re having fun or not, and looking back at these past few years, it seems like we moved ahead at rocket speed. In the midst of a pandemic - one oddly enough that slowed days but shot through months - a number of concerns that had been bubbling along, came to a […]
BlogTargeted online advertising has been so effective for so long that it’s no wonder that other forms of marketing have fallen by the wayside. But, like many things in life, 2020 changed the landscape for advertising. Privacy concerns have risen so high that even Google is backing off tracking your every online move. Tha…
BlogIn the last article, we talked about setting an end goal and the objectives needed to realize that goal. Before we start creating a plan to achieve those objectives, we need to take a look at the environment in which we do business, and how that could change over the next few years. While you […]
BlogBe aware Data breaches that expose millions of records, like the Equifax theft in 2017, get a lot of attention. Consumers feel betrayed and are outraged that their personal information was not better protected. Unfortunately, these newsworthy events mask a more insidious problem - the personal information we give away…
BlogWe end our celebration of the past 25 years in business with our vision for the future. The year 2020 turned out to be a pivotal one in history. The worldwide protests against discrimination and the devastation that resulted from a lack of a global strategy to deal with COVID 19 were the impetus for […]
BlogIn case you’re wondering about our story-telling, we’re celebrating our 25th year in business! To commemorate, we’re recounting the memorable moments in our history, how our team came together, and the technology changes that shaped our world. Last time, we told you about “the interlude” - our foray into the travel in…
BlogGet your calendar. Find a half-day in the next two weeks and block it off for “Password Security.” Do it now, then you can read the rest of this article. Data breaches have become so common that it’s hard to even make a list of them all. At the recent World Economic Forum, it was […]
BlogCan you keep a secret? If you collect any information about your customers (and who doesn’t?), the answer better be yes. Whether it’s a loose lipped employee, a hacker’s thievery, or the offer of pure profit, losing control of customer data is one of the fastest ways to sink a previously thriving business, putting Dat…
BlogSo far, in this series on Web Optimization, we’ve talked about the Home Page, Design and Navigation, and Features and Functionality. Today is all about content. Create your content outline to answer questions. The information you provide on your site should be tailored to answer your target market’s questions about yo…
BlogWelcome to the final edition of our Marketing series. Over these past months, we’ve dedicated each newsletter to one component of a Marketing Plan, and how you can do the research and strategizing needed to develop a plan for your company. In this last installment, we’ll summarize some highlights and provide links to…
BlogGenerally speaking, advertising is any form of promotion where you pay to display content at a particular venue. In this article, we’ll discuss the different kinds of advertising and the best methods to use for different types of companies, products, services and audiences. Effective advertising has three objectives:…
BlogOver the past months, we’ve looked at six different marketing topics that will become components of your Marketing Plan. This month, we’re going to talk about the steps in devising your marketing strategy.As you’ve no doubt gathered by now in this series, the differences between different areas of marketing can be rat…
BlogIn the digital world, public relations has become more important than ever before. Why? Because even if your customers are happy, upsetting the “Internet” or the “Twitterverse” can have devastating repercussions. Making your brand and good reputation known well beyond your customer group can help protect you from the…
BlogThe term “Customer Relations” pretty much says what it means - it’s how you interact with your customers and the quality of the relationship that forms as a result. The secret here is viewing your customers as friends. That means listening as well as talking, being fair, staying in touch, living up to your good […]
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