Showing 7 of 22 articles · filtered by Analytics
BlogAnalyzing how users interact with your website provides valuable information about how to improve the site’s performance. Google Analytics, the one we use most often, provides a lot of data, but you need to interpret that data within the context of your overall goals, and objectives set for each page. Let’s look at so…
BlogOooey, gooey, chocolate or fruity, (sadly) those aren’t the kind of cookies we’re talking about. We’re talking about the kind that websites use to track your activities on their site, and sometimes on other sites as well. If you’ve done any internet surfing lately, you’ve likely seen more popup notices than usual, sta…
BlogAh, September… the morning air is refreshingly crisp; you’re wondering how long you can wait before putting the winter tires on the car; and the kids are heading back to school. That got us thinking - what do our clients, most of whom are business owners, need to learn more about? Here’s our top three […]
BlogIT’S TIME TO ADD SOME SIZZLE TO YOUR SUMMER! It may not be beach weather yet, but it is definitely time to start planning your summer marketing program. Whether the warmer months are usually peaks or pits in business volume, you need to take advantage of the lighter hearted, spend-friendly mood that comes with the […]
BlogWhether offline or online, marketers like you face a variety of challenges. In the online world, many marketers worry of not getting enough reach or traffic to their sites, or not being able to profit from their target market. What are some of the top Internet marketing challenges, and what are ways how to solve […]
BlogIn today’s wired world, it is almost natural for businesses to market their products and services online. After all, a lot of people nowadays spend considerable time online not just to get information but also to purchase products and services they need and want. Having said that however, one wonders: So does this mea…
BlogHow can a business leverage social networking effectively? In order to maximize your presence on the social Web you must take advantage of social networks in all stages of the purchase funnel, from awareness to learning to buying to loyalty. It is short-sighted to focus only on advertising in social networks without a…
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