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UBS Industries came to IIAS with a clear objective:
Their website needed to move beyond being a digital brochure and become a powerful product information and quoting platform.
They were facing several challenges:
Product specifications were generalized across multiple items rather than SKU-specific
No streamlined way for customers to build and submit quote requests online
Limited cross-referencing functionality
Inefficient internal processes tied to manual data entry
Growing metal framing SKUs without scalable site structure
Competitors were offering searchable, drill-down product pages with downloadable cut sheets — and UBS wanted to meet and exceed that standard.
This is your opportunity to accelerate your business growth.
UBS Industries is a Western Canadian distributor specializing in Metal Framing Products, Mechanical Tubing, Traffic Sign Posts, and Erectastep platform solutions. Based in Coquitlam, BC, the company serves mechanical and electrical contractors, municipalities, OEMs, and industrial clients with best-in-class products, large in-stock inventory, and a knowledgeable sales team focused on delivering efficiency and value on every project.
We rebuilt the product catalogue using a scalable, SKU-level framework that allows each item to have its own detailed specifications, downloadable cut sheets, and supporting literature — ensuring contractors can quickly access the exact information they need without navigating generalized charts.
We implemented an intelligent cross-reference system that enables users to search by related part numbers, product groups, or applications, improving discoverability and making it easier for contractors to find compatible or alternative products.
We developed a streamlined quote basket feature that allows customers to build a request list and submit it directly to the UBS sales team - maintaining personal pricing control while improving RFQ efficiency and reducing manual intake time.
We structured the backend data architecture to support future ERP integration and created an efficient content management workflow so new SKUs, literature, and product updates can be added quickly without disrupting site organization.
Increased product transparency and technical accessibility
Improved contractor self-service capabilities
Streamlined RFQ intake process
Stronger positioning of metal framing growth line
Future-ready framework for ERP data syncing
Elevated premium brand perception
Most importantly, the website now supports UBS’s core goal:
“To be the easiest supplier to deal with.”
UBS Industries didn’t just need a new website — they needed a business tool.
By partnering with IIAS, they transformed their online presence into an operational asset that drives efficiency, improves customer experience, and supports scalable growth across Western Canada.
As UBS continues expanding its SKU count, locations, and contractor relationships, their website is now built to grow with them — not hold them back.
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Ready to propel your business to new heights?
Contact us now for a free consultation and let’s discuss how we can turn your dreams into reality.
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