Web Design Case Study
Designer Closet Guys
Designer Closet Guys design, build, and install custom storage. Their website needed to do the same job online: show the finish, explain the options, and make a free consult fast to book.
Business Challenge
Homeowners needed to see the work before they booked
Designer Closet Guys have designed and manufactured custom closets and home storage in the Lower Mainland since 2007. Visitors arrive comparing closets, laundry rooms, pantries, and mudrooms, and they decide with photos.
The old site looked usable until you hit slow loads, dead ends, and a gallery that did not carry the work. They needed a faster, clearer site that put finished projects and a free consultation where clients expect them.
Just some of the pages we created
Desktop, tablet & mobile, designed to convert on every screen
Screen 1
Homepage Redesign
A project-led homepage that shows finished closets and makes a free consult the next step.
- Desktop
- Tablet
- Mobile
Screen 2
Closet Designs
The catalog of closet and storage types for homeowners, designers, and developers.
- Desktop
- Tablet
- Mobile
Screen 3
Contact
The consult path for Lower Mainland clients ready to book a design visit.
- Desktop
- Tablet
- Mobile
Solutions We Delivered
A website built around photos and a consult
IIAS designed the Designer Closet Guys experience around the real homeowner job: see a closet they want, then book a design visit.
Work Shown First
Galleries and project photography sit in the flow of the visit, because closet work is decided with the eyes.
Product Type Paths
Closets, laundry, pantries, and entry storage are easier to scan, so a visitor can pick a starting point without a sales call.
Consult Conversion
Free consultation and contact stay visible so a ready homeowner does not have to hunt.
Faster, Cleaner UX
Performance and navigation were tightened so the site can carry high-resolution work without dead ends.
Key Outcomes
What changed for Designer Closet Guys
- Gave Designer Closet Guys a site that matches the quality of the installs
- Made closet and storage types easier to understand
- Put the free consult where high-intent visitors expect it
- Restored gallery-led proof instead of a broken showcase
- Improved mobile usability for homeowners browsing from home
- Built a structure that can add products and service areas over time
Conclusion
A stronger digital foundation for Designer Closet Guys
The new Designer Closet Guys website treats custom storage like a visual sale. By focusing on galleries, product clarity, and a consult path, IIAS helped the team give Lower Mainland clients a faster route from “I need a closet” to a booked design visit.
The Next Step
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