$97
a lead, down from $255
Abilities runs neurological rehab clinics from Coquitlam to Abbotsford. Over seven months of Google Ads with us, what they paid for each appointment fell by more than half.
Google Ads · Abbotsford
Abbotsford Google Ads, measured in booked jobs, not clicks.
IIAS is an SEO and marketing company that builds websites, based in Abbotsford since 1995. We write and run your Google Ads, fix the page each click lands on, and track every call and form back to the ad that brought it in.
Not sure whether to start with Google Ads, SEO, or your website? The free review tells you which one pays first. In person in Abbotsford or online.
Why IIAS
An Abbotsford Google Ads agency that was there from the start
IIAS has been based in Abbotsford since 1995, and we were among the first hundred advertisers on Google Ads anywhere in the world. You can sit down with the people running your account, here or online.
Getting clicks is the easy part. The work is choosing the searches that bring paying customers, sending them to a page that earns the call, and working to bring down what each lead costs, month after month.
When the furnace quits on a January night, people in Abbotsford call whoever shows up first and looks ready to help. That is the moment Google Ads is built for.
Proof, not promises
What Google Ads brought back for two Lower Mainland businesses
Two accounts we ran, two very different businesses. Ask about either one on your review call.
$2,282
in, $22,000 of work booked
Mr. Lawn wanted more lawn and landscape customers. Every $100 they put into Google Ads came back as about $964 of work.
Read the case studyNext step
Want numbers like that for your Abbotsford ads?
The free review looks at who is already paying for your searches, and what a new customer would actually cost you.
What we do
Google Ads and PPC services for Abbotsford businesses
Here is how we run your account, from the first keyword to the monthly report.
PPC keyword research · negative keywords
Only the searches worth paying for
We choose searches from people ready to hire, like "furnace repair Abbotsford," and block the ones that waste money, like "furnace repair jobs." Your negative keyword list grows every month as real search terms come in.
Ad copy · ad assets
Ads that answer the search
Each ad matches what the person typed and gives them a reason to pick you: your service area, your reviews, your hours. Sitelinks, call buttons, and location assets add your phone number and extra links right in the ad.
Landing pages · conversion rate
A page that earns the call
A homepage is rarely the best place to send a paid click. We build the page your ad points to, or fix the one you have, even if someone else built your site.
Conversion tracking · calls and forms
Every lead traced back to its ad
We track calls, forms, and bookings back to the ad and keyword that produced them, and set it up before your ads go live. Of the accounts we take over, seven or eight in ten have tracking set up wrong, or not at all.
Bids and budgets · Smart Bidding
Every dollar moved to what is working
Once real lead data comes in, we move money from the campaigns that are not paying to the ones that are, and test new ads against the old ones.
Location targeting · Google Maps
Seen where you actually work
Your ads show to people in the areas you serve, whether that is Abbotsford alone or the whole Fraser Valley. With a location asset linked to your Google Business Profile, your business can also appear in ads on Google Maps.
Reporting · cost per lead
What every lead cost, every month
Each month you get a report showing what you spent, how many calls and forms came in, and what each lead cost, then we meet to go through it. Month to month, with 30 days notice.
Want the detail? Our Google Ads page covers setup, management, and ad spend in full.
How it works
From first conversation to your first leads
Four steps. The first one costs nothing.
1 · The free growth review
We look at who is already advertising for your searches in Abbotsford, what a new customer is worth to you, and whether Google Ads is the right first move at all. Sometimes it is SEO or the website first, and we will say so. In person or online.
2 · A plan and three numbers
The one-time setup, the flat monthly management fee, and a suggested ad budget, all in writing before you commit. Your ad spend is paid straight to Google.
3 · Live in about two weeks
We build the account, the tracking, the ads, and the page they land on, then switch it on.
4 · Every month after
We cut what is not paying and put more behind what is. Turn the budget up when you want more work, and down when you are fully booked.
FAQ
Google Ads in Abbotsford: questions people actually ask
Ask four questions. Will they show you what each lead cost, every month? Is their fee flat, instead of a cut of your ad spend? Can you leave with 30 days notice? Will they fix the page your ads send people to? With us, all four answers are yes.
Three parts: a one-time setup, a flat monthly management fee based on your budget range, and your ad spend, which goes straight to Google. The fee is not a cut of your spend, and all three come in writing on your review, before you commit.
Start with what a new customer is worth to you. A roofer who makes thousands on a job can afford far more per lead than a café can. On your review we look at what clicks cost for your searches in Abbotsford and suggest a budget from there.
Usually within a few weeks. Most accounts go live within two weeks of the plan being approved, and calls can start soon after. Expect the first month to be the most uneven while the account learns which searches turn into work.
Mostly, yes. PPC means pay per click: you pay only when someone clicks your ad. Google Ads is the biggest PPC platform by far, and it is where most people in Abbotsford see search ads, so it is where we focus.
Month to month, with 30 days notice. You can also turn the budget down when you are busy and back up when you want more work.
Yes. We work with businesses across the Fraser Valley, including Chilliwack and Langley, and with clients across Canada.
See what a new customer from Google would cost you in Abbotsford
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