Why Optimize Your Search Engine Marketing?

Because you get instant access to clients who have problems that need your solution.
Experience success with optimized and strategically targeted campaigns!

Why Optimize Your SEM?

Because you get instant access to clients who have problems that need your solution.
Experience success with optimized and strategically targeted campaigns!

Google’s Ad Revenue

Why Does This Graph Matter?

Digital marketing is taking off!

We’re shocked at how slow most companies have been in switching over to marketing online because it is hands down more efficient to get the results you want with the internet. Yet paid ads on Google only just outstripped TV Ad spending in 2017.

Why Does This Graph Matter?

Digital marketing is taking off!

We’re shocked at how slow most companies have been in switching over to marketing online because it is hands down more efficient to get the results you want with the internet. Yet paid ads on Google only just outstripped TV Ad spending in 2017.

Google’s Ad Revenue

That means the “big guys” are catching on.

More and more people are realizing how much better it is to run their marketing campaigns online to grow their business.

It’s not too late to tap into this amazing source…

Well, it is too late if you only want to pay 5 cents a click like it was back in 2003.
(To give you an idea of cost per click, today, the keyword “Abbotsford plumbing” costs $12 a click, change the city to Vancouver and it jumps to $34 and New York is $50.15)

Why would a plumber pay $50.15 per click? Because the people landing on the website are highly targeted and in need of their services. When you do the math, the lifetime value of these new clients is higher than their cost of acquisition.

…Luckily, with SEM you just need the right strategy, targeting and budget to have returns that take your business to the next level.

The reason why SEM is so effective is because Google has fundamentally changed how we decide to buy anything and everything. People are increasingly making these decisions at the precise moment when they have a need, intent or question.

And the easiest place to get answers is Google.

This moment is your opportunity to help people and convert them into your client. This decision-making moment is known as the Zero Moment of Truth. (aka ZMOT). The moment in the buying process when a person researches a product/service right before buying it. Learn why ZMOT matters to your business.

ZMOT has been a game changer in marketing and we run SEM campaigns simply because it’s one of the most efficient ways to get in front of people in their time of need.

*Why do we only use google? Google dominates the search market share with 89.3%! It’s not worth marketing on other platforms when the next runner-up only has 4.36% of the market.

Here’s What Some of Our Clients Say

“I was doing 10x more home inspections than my competitors.”

~ Jim Vriend – Vreind Home Inspections Ltd.

“My website is the best sales tool I’ve Had! I wish I hadn’t hired salespeople in my first year because my website constantly outperformed them and I had to let them go.”

~ Andy Koechl – Putzmaus America

“We were recently ranked the fastest growing company in the Transportation and Logistics Industry in Canada!”

~ Centurion Trucking

What is Search Engine Marketing?

What is Search Engine Marketing?

Search Engine Marketing (SEM) refers solely to paid search listings. It increases the visibility of your business in the search engine results pages (SERPs).

Your ad often appears above the organic search results when people are actively looking for a solution to their problem. It’s one of the easiest ways to get in front of the right people.

The trouble most companies have is awareness.

SEM is the perfect solution because you are placing your company directly in front of people who are actively looking for your products and services.

Your phones will ring off the hook!

How?

How?

Google’s proprietary algorithm allows you to get to the first page with the right strategy. Your search advertising can be turned on and off like a tap.

Thirsty for leads?

Contact us and we’ll solve your problem!
Contact us; we’ll solve your problem!

The placement of your Ad is based on a couple factors, these factors include the overall quality of AdWords account, click-through rate, the Ad copy relevance, keyword relevancy, landing page quality and other important factors.

A higher quality score will allow you to gain a higher position at a lower cost.

Obviously, it’s easier said than done. There are a lot more nuances that are in play in how to launch and manage a successful SEM Campaign.

Luckily we have more than enough experience under our belts to know exactly how to handle everything when it comes to SEM.

Why?

Why?

People go to Google to find answers to their problem. We know this because we use search engines all the time. We might search for something like “Vancouver plumber” or even just “plumber”.

This is important because these types of searches indicate the person is actively looking for a solution.

When you are there to offer the solution in the right place, at the right time that’s when the magic happens. That’s when you have the opportunity to help them in their time of need.

You know what you can become?

A superhero. Superheroes show up at the last minute to save people’s lives and although this is probably not as dramatic or extreme you still are impacting people’s lives and bringing them value.

Overall, you’re increasing their quality of life and that’s what matters. To be honest, that’s how you get paid.

Become The Hero Your Clients Need
in Their Zero Moment of Truth
Become The Hero Your Clients Need
in Their Zero Moment of Truth

Cut costly mistakes and guesswork out of your online marketing and tap into the stream of people who need you.