Search

Why online advertising is so effective – Part 3: Interests and Platform

pic1

In this short series, we’re discussing the tremendous value of online advertising. Last week we looked at targeting age and gender, and now we’re going to add platform and interests.

Continue reading
  80 Hits
  0 Comments

Why online advertising is so effective – Part 2: Age and Gender

pic1

The reason online advertising is so effective is the precision with which we can now target people who have the characteristics of our ideal customer.

Continue reading
  83 Hits
  0 Comments

Why online advertising is so effective – Part 1: We’re all being stalked

pic1

If you value your privacy, this article may disturb you. If you’re looking for new customers, rejoice! We’ve talked many times about various aspects of target marketing and its importance in getting a strong return on investment.

Continue reading
  135 Hits
  0 Comments

Why cookies are suddenly such a big deal

pic1

Oooey, gooey, chocolate or fruity, (sadly) those aren’t the kind of cookies we’re talking about. We’re talking about the kind that websites use to track your activities on their site, and sometimes on other sites as well.

Continue reading
  398 Hits
  0 Comments

Serial Killers of Business #1

pic1

Pepsi thought they could contribute to social justice by having Kendall Jenner give a can of pop to a police officer.

Continue reading
  246 Hits
  0 Comments

Serial Killers of Business #2

pic1

Can you keep a secret? If you collect any information about your customers (and who doesn’t?), the answer better be yes.

Continue reading
  186 Hits
  0 Comments

Serial Killers of Business #3

pic1

Remember that CEO who had to resign after kicking his dog in the elevator? Or the one who had to resign after commenting that his clothes were only meant for certain body types?

Continue reading
  262 Hits
  0 Comments

Serial Killers of Business #4

pic1

In the last article we talked about having a contingency fund for cash flow crunches. Unfortunately, lack of cash flow is only one of many possible issues can spell disaster for a business.

Continue reading
  297 Hits
  0 Comments

Serial Killers of Business #5

pic1

Everything seems to be running smoothly. You’re busy, which means you must be making money. A fabulous opportunity lands in your lap and you just need a bit of cash to make it happen.

Continue reading
  378 Hits
  0 Comments

Serial Killers of Business: #6

pic1

We continue to hear from clients puzzled by the lack of sales generated by their website. What they don’t understand is that having a great site simply isn’t enough these days.

Continue reading
  389 Hits
  0 Comments

IIAS - International Internet Advertising Services Inc.

2722 Allwood St #302, Abbotsford, BC V2T 1X9 604-556-0211  Toll Free: 1-877-999-4427

Quick Menu

Portfolio

Free Social Media eBooks
SEO score

Sign up to Receive News, Tips & Advice