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Digital Lingo - Net-neutrality

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This term - net-neutrality - has been driving me crazy for a while. I've tried researching it before, and admit that my eyes glazed over before I could wrap my head around it. Now that it's back in the news again, with California just enacting state legislation, I'm determined to at least get a grasp on the basics. Here's what I've learned.

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Digital Lingo - Clients, Applications, and Apps

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The term "client" stems from the client-server model that has been the foundation of the internet forever. The client requests information and the server gives it to them. "Client" by itself can refer to the device or the 2uman user, while "client application" is talking about the computer software the client device or user is using.

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Digital Lingo – Browsers and Search Engines

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Your browser is the software that you use to access websites. Back in the day, Internet Explorer was one of the very few browsers in use.

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Digital Lingo – Operating Systems

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The digital world has a vast number of terms that most of us never need to understand. There are some though, where a common understanding can help us communicate better with the technical folks that we rely on to do those techie things for us. We’re going to look at some of those over the next few weeks.

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Branding and Context

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I drove by a church the other day that had a sign out front, like many do. I thought it said “Help available,” followed by a phone number. I realized a few seconds later, that the sign actually said “Hall available.” An insignificant misread, but it made me think of how important branding is to context.

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I tweet, therefore I am

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René Descartes uttered the famous phrase in the 1600s, and I have to wonder what he would think about the world today.

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For parents of kids with phones

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With the kids being back in school, it’s a good time to review your rules and strategies for keeping their smartphone use positive and productive. Unfortunately, that is not the aim for evil trolls who find their way into the lives and minds of many a young person. So, let’s deal with that first.

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Why online advertising is so effective – Part 4: Geo-targeting

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In this last installment in this series, we’re looking at geo-targeting – the ability to choose the location of users who will be shown our ad.

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Why online advertising is so effective – Part 3: Interests and Platform

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In this short series, we’re discussing the tremendous value of online advertising. Last week we looked at targeting age and gender, and now we’re going to add platform and interests.

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Why online advertising is so effective – Part 2: Age and Gender

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The reason online advertising is so effective is the precision with which we can now target people who have the characteristics of our ideal customer. 

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