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Branding and Context

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I drove by a church the other day that had a sign out front, like many do. I thought it said “Help available,” followed by a phone number. I realized a few seconds later, that the sign actually said “Hall available.” An insignificant misread, but it made me think of how important branding is to context.

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I tweet, therefore I am

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René Descartes uttered the famous phrase in the 1600s, and I have to wonder what he would think about the world today.

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For parents of kids with phones

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With the kids being back in school, it’s a good time to review your rules and strategies for keeping their smartphone use positive and productive. Unfortunately, that is not the aim for evil trolls who find their way into the lives and minds of many a young person. So, let’s deal with that first.

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Why online advertising is so effective – Part 4: Geo-targeting

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In this last installment in this series, we’re looking at geo-targeting – the ability to choose the location of users who will be shown our ad.

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Why online advertising is so effective – Part 3: Interests and Platform

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In this short series, we’re discussing the tremendous value of online advertising. Last week we looked at targeting age and gender, and now we’re going to add platform and interests.

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Why online advertising is so effective – Part 2: Age and Gender

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The reason online advertising is so effective is the precision with which we can now target people who have the characteristics of our ideal customer. 

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Why online advertising is so effective – Part 1: We’re all being stalked

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If you value your privacy, this article may disturb you. If you’re looking for new customers, rejoice! We’ve talked many times about various aspects of target marketing and its importance in getting a strong return on investment.

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Why cookies are suddenly such a big deal

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Oooey, gooey, chocolate or fruity, (sadly) those aren’t the kind of cookies we’re talking about. We’re talking about the kind that websites use to track your activities on their site, and sometimes on other sites as well.

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Serial Killers of Business #1

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Pepsi thought they could contribute to social justice by having Kendall Jenner give a can of pop to a police officer.

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Serial Killers of Business #2

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Can you keep a secret? If you collect any information about your customers (and who doesn’t?), the answer better be yes.

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IIAS - International Internet Advertising Services Inc.

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