Archive for the ‘About Us’ Category

Community Support

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community support

Making the world a BETTER place

We want to support our community, provide for our community, connect with our community and give back to our community.

About

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Why Do We Help
Great Businesses Grow?

Because Great Businesses Drive the Economy & Improve the Lives of Everyone.

What We Do

We use our expertise in digital marketing and technology to help great businesses grow and achieve greater success, by acquiring new customers, increasing sales, and expanding markets.

We design and develop websites that appeal to the relevant market, build trust, and present our client’s business as a worthy choice. We build a customer journey that provides decision making criteria while removing all barriers along the sales path.

We continuously refine strategies to make the most effective use of promotional platforms, like search engines and social media, to drive targeted traffic 

Bold makes all the difference.

Website Design and Optimization

Our web team includes strategists, graphic and web designers, developers, programmers, and copywriters. In addition to our technical expertise, we have extensive experience in the psychological aspects of targeting specific audiences.

Optimization for target markets includes creative components like design and layout; and, logical and emotional aspects, such as indicators of trust, navigation, flow of information, images, and calls to action.

Our knowledge and experience extend to ecommerce, data architecture, content management, and web application development.

About Us

Our team includes seasoned pros who experienced the birth of the internet, as well as youngins who grew up attached to their smartphones. In addition to being multigenerational, we are multidisciplinary, and multitalented!

A corporation registered in British Columbia, Canada, Internet Advertising has a core team of seven members. We also have a roster of highly skilled freelancers who can be called upon when needed. We conduct business within both a physical and virtual team environment, facilitating timely consultation with our clients.

Our core competencies include:

Website Design, Development, and Optimization

  • UX/Interface Design and Development
  • Online Sales Platforms
  • Content Management Systems
  • Creative Services (concept, copywriting, graphic design)
  • Data Structure Design, Management, & Maintenance in MySQL
  • Custom Programming
  • Forms
  • Conversion Strategies
  • Website Security

Search Engine Optimization and Search Engine Marketing

  • Customer Personas
  • Keyword Research
  • Engagement Strategies
  • Content Structure
  • Copywriting (SEO, ads, blogs, resource articles)
  • On-page SEO
  • Off-page SEO
  • Performance Management
  • Google Map Boost
  • Local SEO
  • Review Funnels

Businesses are the backbone of our economy.

Our Core Values

Our values are important because they attract the type of people we need to cultivate and grow our culture.

In a world where many people view a job as… well… just a job, we want to create a place where people are eager and excited to show up to. Where they find a calling for their skills and have a team to support them. For this to happen we need all our team members to have these four traits because it is the people who shape a company and its culture.

Treat Team Members Like a Client

A client is under our care, protection, and guidance. We protect and take care of each other in the same way. As a united team we’re happier and provide a better experience for our clients.

Ownership & Autonomy

Every team member must have the autonomy to inject their own creativity into projects and build an environment where they can be trusted to make decisions. Taking ownership for choices both good and bad is important because this is how we are able to continually improve. In our view, failure is just experimentation gone on too long.

Kaizen

We combine our collective talents to create a powerful engine for improvement. Constant innovation, learning and breaking bottlenecks is the fuel for our success.

Provable Results

Our entire focus is to produce and communicate meaningful results to our clients.

Our History from Humble Beginnings

2022

3 Best Rated Advertising Agencies
iias logo

2021

25 Years in Business

2020

3 Best Rated Advertising Agencies

2020

Developed website for our largest client by market cap – $2.24B – interfor.com

2020

Summit Creative Award – Well Being BC: Educational Marketing www.wellbeingbc.ca

2015

Summit Creative Award – Kosmetae Academy: Educational Institute – www.kosmetae.com

2015

Summit Creative Award Gold For Private Education Website

2014

On June 25th,2014 Fraser Health won the Award of Merit – Top Innovation at the Excellence in BC Health Care Awards for their new surgery web pages and the Soonest Surgery Tool. We built.

2014

Top Innovation at the Excellence in BC Health Care Awards

2010

On boarded our first publicly traded company
Summit Creative Award - Marvee Systems: 3D Animation

2007

Summit Creative Award - Marvee Systems: 3D Animation

2007

Summit Creative Award Silver in 3D Animation

2003

Best of .Biz top ranked website design for leatherchairs.biz

2000

Became one of the first 100 Google QUALIFIED 2007 Adwords Professionals

1998

First Dedicated Fiber Optic Connection for Web Hosting

1997

Developed one of the world’s first shopping carts

1996

Designed our first corporate website!

Meet The Dream Team

The team behind you is Extremely Important!

But looks aren’t the only thing…

Over 100 years of combined marketing experience
in one dream team.

Mike

Nick

Angela

Joanne

Keara

James

Andrew

Paul

Join our dream team of master marketers.

Are you interested in working with a company that helps great businesses grow?

Do you aspire to work with and be one of the best marketers in the world?

Would you like to have a positive impact on our economy?

Can you be trusted to make decisions and take responsibility for them?

Are you creative and enjoy applying new skills you have learned?

Our culture is all about one goal: Happiness for our team members, clients, suppliers, and the communities that connect us all.

Our culture runs deep in our company, read how our culture was shaped by Mike and Nick’s Culture Manifesto.

We have lots of experience

Read our blog.

The iias Manifesto

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The iias Manifesto

by Michael Johnson ft. Nick Man

When I first started iias there were only a few dedicated Internet marketing agencies, but I fully understood the importance of producing results for my clients. I have always viewed a client as someone under the care, protection, and guidance of my company and this mindset reflects in our client testimonials.

It never even occurred to me that other agencies would sell stuff you don’t need and make big promises they couldn’t deliver on.

And yet we keep hearing stories from clients about other agencies that did not produce any results. I can really feel their pain and frustration because even worse than losing their money, they lost time and momentum.

So, when I think about how this occurs I realized that many agencies are in it for a quick buck while others mean well but fail to keep their promises. Either way, these types of agencies are parasites, or this just comes from their culture.

This has led me to realize I am fully responsible for creating the culture within our company and it originates from the top.

Founder of IIAS - International Internet Advertising Services Inc.

So, when I ask myself this question:

"What type of culture do we need in order to be an agency that helps great businesses grow?"

I came up with the following answers:

I realized these are important foundations but defining a culture requires much more depth.

I wanted to look deeper into the four pillars that will embody our culture:

Our pillars are important because they attract and repel certain types of people. One of the first things Nick and I started discussing was our pillars. We realized the impact this could have and that lead to many hours of discussion, so many in fact, I would call this a journey of discovery.

Here are the pillars of our culture:

Our Purpose

Our purpose is to help great businesses grow because businesses are the backbone of our economy and fundamental to living a quality lifestyle. The better the quality of businesses in our economy the higher our standard of living. The reason we support great businesses is because we want to achieve the maximum level of happiness for our team members, clients, suppliers, and the communities that connect us all.

Our Vision

Unfortunately, it is not always the best companies, products or services that reach the people who need them but the ones that are marketed the best.

Most entrepreneurs fail to understand that the difference between mediocrity and making millions has more to do with marketing than any other single business factor.”

– Jay Abraham

This just shows you how important marketing is.

Often great companies don’t look for help with marketing and we understand why, because they feel too busy and there is a lot of time and money that can be lost when:

  • there are shady companies out there trying to sell them things they don’t need
  • there are hundreds of mediocre marketing tactics to choose from and some are just downright terrible
  • they feel uncertain about their investment and how their results are measured

It’s smart to be worried about these problems because as a business owner you’ll face them sooner or later but being paralyzed by them will hold you back from growing your business.

That’s why we’ve developed a proven system where you only have to invest 10 minutes of your life to see whether our strategies and systems can help you grow your business. We have continued to use and improve this process ever since we discovered how powerful it is.

Our system has three phases of digital marketing:

  1. Website Design & Optimization
  2. Search Engine Optimization
  3. Search Engine Marketing

These phases of digital marketing are designed to help great businesses grow because we envision a world where great companies can have great marketing and great products!

Our Goals

Our goal is helping great businesses grow.

This seems a simple statement, but the truth is every part of our company and our culture must be in sync to realize the full potential of this.

Our goal can basically be boiled down to three points:

1. Happy Clients – If we wow clients with great results, clients will stick with us and refer more businesses we can help. Our strategy for happy clients is happy team members because they are the ones fulfilling this work. Happy clients are like fruit, they’re the end goal; to get them you need to tend to the roots which in our case is our
employees and culture.

2. Fulfilled Team Members – If we create an environment where team members thrive, we will be able to recruit and retain the best marketers in the world.

3. Profit – If we retain these team members and clients because we have a great culture then we’ll have great financial results. Let’s be clear on money. If you make it ethically you are trading something valuable for money. Once you acquire money it is a tool you can use to create more goodwill and achieve the maximum level of happiness for team members, clients, suppliers, and the communities that connect us.

Achieving these goals will lead us to build an enduring institution that champions imagination, motivation, and collaboration in a way that supports great businesses as one of society’s pillars.

Now that we have some clarity on our goals, I realize these are easier said than done. There are a lot of companies out there that claim to be the best and have the best customer services when the opposite is clearly true. So it is extremely important that we support and maintain these goals.

Our Values

Our values are important because they attract the type of people we need to cultivate and grow our culture.

In a world where many people view a job as… well… just a job, we want to create a place where people are eager and excited to show up to. Where they find a calling for their skills and have a team to support them. For this to happen we need all our team members to have these four traits because it is the people who shape a company and its culture.

  1. Treat Team Members Like a Client – A client is under our care, protection, and guidance. We protect and take care of each other in the same way. As a united team we’re happier and provide a better experience for our clients.
  2. Ownership & Autonomy – Every team member must have the autonomy to inject their own creativity into projects and build an environment where they can be trusted to make decisions. Taking ownership for choices both good and bad is important because this is how we are able to continually improve. In our view, failure is just experimentation gone on too long.
  3. Kaizen – We combine our collective talents to create a powerful engine for improvement. Constant innovation, learning and breaking bottlenecks is the fuel for our success.
  4. Provable Results – Our entire focus is to produce and communicate meaningful results to our clients.

Nick and I can’t stress enough how important these values are. We are not the typical agency because we are willing to surpass them via communication, community, strategy, honesty, and passion. These are non-negotiable standards of excellence. This is why clients hire us and why we have an incredible reputation in the online marketing industry.

Our culture depends on these ideals and if we bring in team members that don’t uphold them and share the same values then our culture will fall apart.

Our Promise to Our Team Members

We help great clients grow but we can’t do that without great team members. If we want to achieve our goals and vision, then we need to recruit and retain the greatest people. With that being said, our promises to you is:

  1. Be an Open Meritocracy – Nobody likes large bureaucratic organizations laced with office politics. As we grow bigger we run the risk of politics and favouritism if we don’t work hard to vaporize any signs of this. We seek team members based on talent, effort, and achievement because we are building a team of A players to grow and thrive.
  2. Create Opportunities to Learn and Grow – Kaizen, this Japanese word means “never-ending improvement” we want to continually grow and get better! We are committed to developing systems that support and help develop our team of A players.
  3. Empowerment and Trust in Team Members  Our culture puts as much power as possible in team members to make smart decisions, not the executive team. We decentralize and work to create a culture of ownership, trust, and accountability by learning from our failures and celebrating our successes.
  4. No Jerk Policy – Our end goal is maximum happiness and that’s hard to do when you’re forced to spend time with jerks. A jerk is someone who is insulting, belligerent, violates personal boundaries, and is dishonest or unfair in their expectations. We make sure our team doesn’t work for or with jerks because one bad apple spoils the barrel. This applies to every one of us and the companies we work with. We’ve fired clients and staff before and we’ll do it again if they are jerks.
  5. Transparency & Honesty – Openness and honesty is expected from everyone, clients and team members. This means being honest at all levels from management to production and vice versa – whether we’re doing well (or when we are not).

We promise to hire slow and fire fast because we are committed to building and supporting a team of A players. Our culture starts from the top, so if we’re not embodying these promises it is my responsibility.

Conclusion

What are your thoughts?

Does this paint a clearer picture of what we are striving for and why we’re doing it?

I hope so.

There’s no doubt in my mind that we are a different and better agency than everyone.

When I think about iias, I think “wow, this team is so awesome. I want to work with them!” I wake up happy and excited to go to work.

Warren Buffet says, “I tap dance out of bed” and I feel the same way because I love working with our team and our many great clients.

Nick and I are excited to keep building our culture every day.

Blogs

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Our Blog

Read | Learn | Implement

Blog

We Welcome You 2022!

Yes, new year, we’re very happy to see you. Your predecessor was much like a two-year old, throwing tantrums one after the other. But you!

Read More »
Blog

The Top Issue for Canadians

Nanos Research recently reported that more Canadians listed the environment as their top concern than any other issue. Why should businesses care? Because a large

Read More »

Stop Losing Customers
to Your Competition

This is your opportunity to accelerate your business growth.

Careers

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Make the World a Better Place

With a Team That Helps Great Businesses Grow

Our Promise to Our Team Members

We help great clients grow but we can’t do that without great team members. If we want to achieve our goals and vision, then we need to recruit and retain the greatest people. With that being said, our promises to you is:

  1. Be an Open Meritocracy – Nobody likes large bureaucratic organizations laced with office politics. As we grow bigger we run the risk of politics and favouritism if we don’t work hard to vaporize any signs of this. We seek team members based on talent, effort, and achievement because we are building a team of A players to grow and thrive.
  2. Create Opportunities to Learn and Grow – Kaizen, this Japanese word means “never-ending improvement” we want to continually grow and get better! We are committed to developing systems that support and help develop our team of A players.
  3. Empowerment and Trust in Team Members  Our culture puts as much power as possible in team members to make smart decisions, not the executive team. We decentralize and work to create a culture of ownership, trust, and accountability by learning from our failures and celebrating our successes.
  4. No Jerk Policy – Our end goal is maximum happiness and that’s hard to do when you’re forced to spend time with jerks. A jerk is someone who is insulting, belligerent, violates personal boundaries, and is dishonest or unfair in their expectations. We make sure our team doesn’t work for or with jerks because one bad apple spoils the barrel. This applies to every one of us and the companies we work with. We’ve fired clients and staff before and we’ll do it again if they are jerks.
  5. Transparency & Honesty – Openness and honesty is expected from everyone, clients and team members. This means being honest at all levels from management to production and vice versa – whether we’re doing well (or when we are not).

We promise to hire slow and fire fast because we are committed to building and supporting a team of A players. Our culture starts from the top, so if we’re not embodying these promises it is my responsibility.

Digital Marketing Jobs & Careers

We are always looking for innovative minds to join our team. If you have advanced skills and experience in any of the following areas: research, sales and marketing, business development, channel management, analytics, accounting or business administration, please use the form below and provide your CV along with a cover letter telling us about your area of interest.

iias logo
Name
Address
Max. file size: 32 MB.
Max. file size: 32 MB.

Industry Experience:
25+ Years

Last Book Read:
Mastering Bitcoin

Can’t Live Without:
Love

Mike Johnson

Founder and CEO

Mike received diplomas with outstanding achievements at UFV in CIS and MCB and has been an Internet business development strategist since 1994.

Mike is a continuous learner who prides himself on keeping up to date with emerging technology and Internet trends. He takes a hands-on approach to managing development projects, ensuring that the client and the development team share a common vision of the desired project outcome.

Mike is a charter member of the Abbotsford Executives Association, member of the Abbotsford Chamber of Commerce, Director for The Sumas Regional Consortium for High Tech (SRCTec), Director for Abbotsford Airport Authority, member of the Aerospace & Technology Cluster, Past President of the Valley Business Network, and former Communications Director for the Fraser Valley Métis Association.

Industry Experience:
4 Years

Last Book Read:
Notes From Underground

Hobbies:
Snowboarding/skiing, Hiking, Competitive Sports, Reading, Piano, Learning new things

Nicholas Man

Search Engine Optimization / Business Operations Consultant

Nick is an SEO mastermind whose research skills keep him up to date with the latest strategies and search engine algorithms.

With an entrepreneurial spirit and continuous pursuit of excellence, Nick is also a trusted business operations advisor.

Industry Experience:
5+ Years

Hobbies:
Watching TV and apparently nagging!?

Can’t Live Without:
Sleep

Angela Johnson

Reception / Accounting / Office Management

Angela is the domain name manager that registers and keeps track of the status of your website address; she’s the bookkeeper that pays the bills and sends out the invoices, and basically the one who takes care of the many administrative tasks necessary to keep projects on track and the office running smoothly.

 

Industry Experience:
20+ Years

Hobbies:
Gardening

Can’t Live Without:
Butter

Joanne Severn

Strategist / Copywriter

Joanne holds a BA in Psychology and is an experienced management and marketing consultant.With five awards to her credit, she provides excellent advice to our clients regarding the strategic and creative aspects of their website and marketing program.

 

Industry Experience:
3 Years

Last Book Read:
Horticulture books, specifically one on succulents.

Can’t Live Without:
Friends in some form, even if its family or an animal

Keara Johnson

Digital Marketing Specialist

Our in-house millennial is the expert in social media marketing and advertising.

From Buzzfeed to Twitter, our clients’ messages round the globe in record speed on popular sharing platforms.

Industry Experience:
20+ Years

Last Book Read:
Rich Dad Poor Dad

Can’t Live Without:
Oxygen ; )

James Konkler

Senior Web Developer

With more than 20 years of industry experience, James is our “go to guy” for complex development projects.

Up to date with all the latest technologies and applications, James is a future oriented problem solver who delivers high quality outputs for our clients and their customers.

Industry Experience:
20+ Years

Last Book Read:
Taylor’s Differential Diagnosis Manual

Hobbies
Electronics, Painting, Songwriting, Inventing

Andrew Jaster

Web Developer

A former web design college instructor with more than 20 years of experience, Andrew is exceptionally skilled at turning the visualized plan for a website into a fully functioning, cleanly programmed, and easy to maintain website.

Specifically, Andrew’s role is to transform the raw elements of a website into a visually engaging and user friendly experience.

Industry Experience:
18+ Years

Last Book Read:
The Reef

Can’t Live Without:
Anything “Apple”

Artist/Graphic Designer

Senior Web Designer

Paul is an awarding winning web designer whose talents include interface design, CSS3 integration, bootstrapped framework and responsive design.

Working with our team, Paul creates the visual and people pleasing elements for each website.